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Archives for July 2006

The Art of Quick

I often find that when a great new idea pops into my head, I get super excited about it right away and then the excitement tends to decrease over time. It’s as if the air keeps getting let out of my idea the longer I wait to act on it and/or complete it.

Andrea Lee explains this phenomenon of completing quickly in this post regarding finishing her book in 45 days.

Here are my TOP 5 Reasons to Complete Quickly

  1. Completing quickly gives you the opportunity to act on your next great idea
  2. The faster you complete something the faster you can reap the benefits of it.
  3. Completion gives you lots of energy and a great sense of accomplishment.
  4. Completing a project quickly allows you to work on it at the peak of your excitement.
  5. Allow completion to be your own de-cluttering of the brain. Once you are done you can give yourself permission to not think about it.

Follow Your Gut

Intuition
Good ideas come from figuring it out. Remarkable ideas come from the gut – the inner knowing that the idea is not only right for you, but somehow mysteriously aligns with the Universe, our world and the people in it.

I find that it’s important for each of us to create an environment where we can tap into our ideas. Yet, the art of business (and life) is more about tapping into our intuitive knowing of which ideas we actually pursue. Yes, and pursue them regardless of what other people and the marketplace thinks. We live in a world that reinforces our need for approval and for constant seeking of external gauges of what works and what doesn’t. The only gauge to listen to in making decisions is your gut.

Let your mind gather all the data, but let your gut be your guide.

This is what Seth Godin has to say about it:

“Do you go with your instinct? Is your gut reaction to be trusted? After all, you’ve been right before. After all, you’ve been wrong before.

The analysis, based on past events, certainly seems sound. But your instincts are the only way you’re going to do something unsound.

And unsound things become hits. Sound ones never do.

Who Moved My Cheese was unsound. So was publishing a book two years after you started blogging every chapter. So was an expensive, unfitted, almost untailored suit from Milan. So was running against Joe Lieberman.

The challenge is not to somehow persuade those in search of soundness to change their minds. The challenge is to do enough of a gut check to decide whether you should defend your instinct. And then do it.”

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  • Which idea you’ve had simply not leave you alone?
  • Which idea feels right, yet really scares you?
  • Which idea would revolutionize your industry?
  • The pursuit of which idea, would make the biggest difference in your business and your life?

The Seth Godin Advice Column

Seth Godin inadvertently gives all coaches, consultants and other professionals great advice on giving advice. Below is my version of Seth’s ideas:

Timing is everything

  • Don’t point out spelling mistakes in the first draft of a book.
  • Don’t tell someone you don’t think their product is going to sell the day before launch.

Give analysis and ask questions

What I want instead of your opinion is your analysis. It does me no good to hear you say, “I’d never pick that box up.” You can add a great deal of value, though, if you say, “The last three products that succeeded were priced under $30. Is there a reason you want to price this at $31?” Or, “We analyzed this market last year, and we don’t believe there’s enough room for us to compete. Take a look at this spreadsheet.” Or even, “That font seems hard to read. Is there a way to do a quick test to see if a different font works better for our audience?”

Compliment whenever you can

  • Be genuine
  • Point the parts your like best
  • Don’t just say you like something, explain why you like it


Don’t give advice unless asked

(I just realized that this works in personal situations as well. Perhaps I could use this advice once in a while.)

Stop Marketing

The Old School Marketing Questions

  • When do I get to stop marketing?
  • Do I get to stop marketing when my company can’t keep up with the demand?
  • Do I stop marketing when I already have a waiting list for my services?

The New School Marketing Questions

  • How do I create effortless marketing?
  • How can I make marketing an enjoyable experience for myself and my business?
  • How do I fuse marketing into everything my business does?

The end result is not to stop marketing. The end result is to stop wanting marketing to stop.

Pay Attention & Succeed

Chris Barrow reminds us that paying attention to what your customers want and creating new offerings around their desires is a great strategy for growing your business. It also takes all the guesswork out of product creation.

  • Listen to what additional problems your clients want solved
  • Create products that help them solve this problem

Keep your ears open and hear the opportunities calling out to you. 

Sprinkle Some Fun On Top

I am generally a fun person to hang out with. Wait, perhaps the debate is still out on that.

In any case, when I create my products and my marketing, I simply block that part of my personality from entering the picture. I fall into the paradigm – I do serious work. I work with clients to help them create more prosperity in their lives. Enough $ — Enough Energy — Enough Time. That’s serious business. The reality is that I produce better work when I am having fun. My clients are more inspired when they are having fun. My services sell better when they seem approachable and not so serious.

I wanted to thank Kathy for her amazing post and this brilliant reminder.

“Brains like play, because play is important to survival. But how does the brain know that play is happening? The chemistry associated with having fun. If something is enjoyable, that registers in the brain, and the brain rewards us with reinforcing feelings and–more importantly–attention and memory! All things being equal, fun things are more memorable than things which are not enjoyable.”

The more fun something is, the more likely you are to keep doing it.

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  • How can you put more FUN in your products, your marketing, your services?
  • How can you infuse more FUN into your work day?