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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Archives for July 2012

Are you too good at enrolling clients?

I was talking to a holistic health coach last week at a party. She told me that she loves my Master of Enrollment methodology and that because of it, she had tremendous success with enrolling clients during her consultations.

I’ve gotta tell you, I was really excited for her.

But my excitement was short-lived.[Continue Reading…]

What Do You Do When Someone Asks You For A Discount?

What do you do when someone asks for a discount?When was the last time you asked for a discount?

Last week I lead a 4-day Big Shift Retreat with 70 of my most amazing clients. These are the business owners who decided to step up in a big way to invest in themselves and their businesses. A few of them literally did not have the money to join my program. Yet they said ‘yes’ and did whatever it took to come up with the investment.

…not one person asked for a discount.

 

I want to break down why no one ever asks me for a discount and what I recommend you do when someone does.

The first thing you do happens way before a potential client asks you if you would be willing to discount your services.

It actually starts with you not asking for discounts yourself when you are paying for stuff.

I used to be a master haggler. In fact, friends would take me shopping with them because I could always get a discount. I loved the process of paying less than what people were asking for in a product or service. I was playing a zero sum game. When I got the discount, I was literally taking $ out of someone else’s pocket and putting it into mine. And I loved it.

As I became more committed to living a conscious life, it became harder and harder for me to ask for discounts. And then, one day, I consciously decided that haggling was no
longer going to be part of my life.

My new path was to only buy and hire people that I thought were a great investment at the price level they set. I am a free man and I have the power of choice. And I will decide if it’s a YES for me. I will respect the people and companies which I am investing in.

And with this new respect I found for service-providers and artisan product makers, a magical thing happened – I began to respect myself more as a service provider and the value I provide.

I began to stand in the power of my prices – knowing that I feel good about the exchange of services for money and knowing that it is simply an even exchange of energy between two consenting parties.

I began to see that the ‘discount mindset’ is one of scarcity, fear and contraction. It discounts the value you place on things.  And it discounts the talents of the people and products you are investing into.

When you believe in the value of what you are getting, it is your belief that sets in motion your access to that value.

So when someone asked me for a discount, I tell them that I believe in the service I provide. I believe in the results they will get from working with me. And I invite them to invest in themselves in a way that honors them and honors me.

One time, someone told me that another coach they spoke to offered them a discount and asked me to match it. And I said, “Whose service would you trust more – one that gives you a discount because you asked or one that knows its value and will stand firm on their prices? Who would you like to stand in your corner?”

Who do you think got that client?

So next time you want to ask for a discount – think again.

And the next time, someone asks you for a discount – stand firm and resist the urge, knowing that you are not helping anyone in discounting your value and the value of their investment.

I’d love to hear your thoughts on this here.

Warmly,
~Bill

5 Tips for Successfully Launching your Coaching Program

Guest Post By Milana Leshinsky

Using a product launch to fill your coaching program is one of the best marketing strategies ever invented! The following are some of my most important key strategies that will help you launch your program successfully. Any time you get away from these principles, your launch results may suffer.

1. Think like a newbie. Experience can cloud your judgment, and what appears simple to you, maybe a complex idea for others to grasp. So, put yourself in your prospect’s shoes and simplify concepts as if you are talking to a 5th grader.

2. One core concept per message. Whatever your communication medium may be (videos, emails, podcasts), make sure you limit yourself to one important concept per message. The idea is not to overwhelm your audience with information, but give them one interesting idea to think about at a time.

3. One option. Giving people too many choices when they do not understand the very basics will only leave them confused. Focus on teaching them one path, explain why that is the best choice, and stand by it. (For example, there are many ways to launch coaching programs, but I focus on ONE specific path a 28-day timeline proven to work!)

4. Don’t share everything you know on the topic. Focus on the most exciting information that will inspire your prospects and give them time to absorb what you have said. Giving too much information can actually overwhelm people and deter them from buying from you.

5. Make it as simple as you can for Joint Venture Partners to support you. Respect their time and make the promotion process as convenient for them as possible. Don’t send them a huge to-do
list at once. Instead give them time to focus on one thing at a time and do whatever you can yourself.

About Author: Milana Leshinsky has created a million-dollar coaching and information business empire. She uses simple product launches to create income and get clients on demand.

To learn her program launching secrets, including the 28-day simple product launch blueprint, be sure to attend her LIVE teleclass at http://www.LaunchYourCoachingProgram.com

It was the best of times, it was the worst of times

We are living during a very interesting time in history.

There has never been a time when there is been such a disparity between the masters and the PRETENDERS.

  • At a time of unbelievable advances in sports training, the majority of people are trained by the average.
  • At a time when masterful food preparation has become an art form, awful fast food places are also spreading.
  • At a time when our ability to help people make breakthroughs in their psychology is astounding, there are also a lot of subpar practitioners.

My prediction for the future is this:

The masters will succeed beyond their wildest imagination, the rest will battle to be the low-price leader.

The choice is yours, which one will you be?

Please share your thoughts with me here.

Warmly,
~Bill

P.S. If you are choosing to be a master of your craft,
what are you committing to do to achieve that mastery?