WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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What’s Newmania and Why Is It Hurting Your Business? | Ep. 35

There is a disease sweeping the nation. I’ve seen it so many times that I had to give it a name. I’m calling it Newmania. Do you have this disease?

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What it Takes to Get Noticed in a Noisy World | Ep. 30

Have you ever seen a purple cow? In Seth Godin’s book – The Purple Cow – he writes about seeing brown cow after brown cow through a train window in the Italian countryside, until…

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Michael Gerber On eMyth and What’s Holding You Back | Ep. 28

In a recent blog post, I shared my Top 7 most influential business books of all time. These are the must-reads for every single entrepreneur.  Today’s podversation guest is the author of the most commented and most popular book on that list.  

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3 Tips to Bust Through Writer’s Block and Create Magnetic Headlines That Rock

How to Cure Writer's Block

It’s a writer’s and business owner’s worst fear.

You’ve just written an awesome piece of content. You know this is it!  People are going to love what you wrote.

Now, just one last step. You’re searching for the perfect words to create the headline that will draw readers in like bees to honey.

Yet instead, you’re stuck with the dreaded blank screen.

That blinking cursor of doom is flittering at you – like an impatient tapping finger on the table….words… must…come…out.

But nothing’s happening.

Recently, I talked about 5 simple ways to get more people to read your emails.  It broke down different strategies to use in order to create a perfect headline.

But what if you feel stuck with generating your headline?

This article shows you how to get unstuck when you’re having writer’s block, so you can create that perfect, magnetic headline.

By the way, when I’m talking about a HEADLINE, I mean the title of an email, teleseminar, speaking engagement, or a book you send to your list.

It’s the first piece of text that people see to attract them to what you’re offering. So it matters a lot!

Are you ready? Below are three strategies you can use to overcome even the most perilous case of writer’s block.

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It’s Time To Fire Your Inner Perfectionist

Imperfect action

I’ve got a wish.

I wish I could erase a word from your vocabulary. That word is perfection.

I know I am being dramatic here and it’s not really the word I want to erase, but I do want to erase the baggage that comes along with it.

When were attached to perfection:

  • We spend a lot of time learning, and not much time implementing
  • We procrastinate and procrastinate
  • We spend too much time making it just right (and its still not perfect anyway!)

Heres the thing – whatever you’re doing will never be “perfect” until you try it out in real life with real people.

So heres my favorite motto: Imperfect action is better than no action.

Taking lots of imperfect action is what gets us new clients and new business.

I want to share a success story to inspire you to imperfect action.

Last month I was teaching the art of mastering enrolling conversations on a coaching call.  I gave a participant a basic script for what to say in a sales conversation.

Instead of waiting months to get the script perfect and after almost “wimping out in the last moment,” she leapt into imperfect action right away and used the script with a prospective client. She stayed open and relied on her curiosity to get connected to her prospect. And by the end of the conversation, it was her prospect who asked if she had any packages she could offer her!

YES, this imperfect conversation turned into her client committing to working with her for the next 5 months. This imperfect action not only resulted in a long-term client, it also renewed her confidence in her business and her ability to enroll other prospects into her business.

Here are a few lessons for enrolling new clients and overcoming your desire for perfection:

Imperfect Action Is Better Than No Action: Stop waiting for the perfect time, the perfect idea or the perfect package. Use what you have and “just do it”. You can always improve on what you have later but by if you don’t put it out there in the first place you’ll never make anything happen

“Perfection” Is Not A One Time Event – Its A Process of Trial and Error: Try something out (such as a sales conversation script), learn from every time you use it, and make an improvement every time.

Be Honest: Honesty is always the best policy. During enrolling conversations don’t fret about following the right steps or losing the prospect. Be in your element, show genuine interest in your prospect and trust your instincts. When you are honest and passionate about who you are and what you do the rest will fall into place

Celebrate All Victories: By trying to be perfect all the time, we forget the small things we accomplish. Instead of just focusing on the things she forgot to do, I asked my client to celebrate the fact that her client ASKED for her services. What a great success!

ARE YOU READY? LET ME KNOW BELOW IN THE COMMENTS
If you’re a perfectionist and my ode to imperfect action inspired you, I’d like to ask you to share an imperfect action you’re willing to take in the next 7 days in the comments below.

Creativity Blockers

I believe that we all have an innate ability to be creative in our own individual way. It is our ability to turn off our intellect and flow in our intuitive state that gets us in our creativity zone into our Zone of Genius.

Seth’s post has inspired to come with my own list of creativity blockers:

  • The fear of the unknown
  • Resisting Change
  • Fear of being rejected or even hated
  • Ignoring your intuition
  • Being judgmental of yourself and others
  • The need of approval from others
  • The habit of being attached to things as the way they are right now
  • The habit of creating doubt in your own mind

The absence of creativity blockers get you into this state:

  • I completely trust and act on my intuition
  • I enjoy the wonder of uncertainty
  • I am fully self-expressed even if my colleagues/employees/bosses/industry don’t like it
  • I get the sense of who I am from the essential nature of my being rather then from my actions, accomplishments or others
  • I am continuously open to new ways of seeing something, while retaining my unique way of seeing things
  • I sense the perfection in everything around me

What inspires you to be creative?