WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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What To Do When Potential Clients Don’t Say “Yes” The First Time

A lot of people ask me questions like this:

“What do I do if I’m talking with a potential client and they’re not able to say yes to me at this particular time? What if I set up a follow up conversation  and they tell me ‘it’s not a good time’ — what do I do? How do I follow up with them?”

Here’s what I tell them:

When a person doesn’t say “yes” in that moment, or if that person doesn’t say “yes” to working with you in the next conversation – then the odds  are fairly low that they’re going to say yes to you in the future. Some people will —  it’s just that the amount of energy that it will take for you to follow up with them, and emotional energy that it will require for to schedule another followup is actually really high. It’s just not an easy thing to do.

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3 Tips to Bust Through Writer’s Block and Create Magnetic Headlines That Rock

How to Cure Writer's Block

It’s a writer’s and business owner’s worst fear.

You’ve just written an awesome piece of content. You know this is it!  People are going to love what you wrote.

Now, just one last step.  You’re searching for the perfect words to create the headline that will draw readers in like bees to honey.

Yet instead, you’re stuck with the dreaded blank screen.

That blinking cursor of doom is flittering at you – like an impatient tapping finger on the table….words… must…come…out.

But nothing’s happening.

Last blog post, I talked about 5 simple ways to get more people to read your emails.  It broke down different strategies to use in order to create a perfect headline.

But what if you feel stuck with generating your headline?

This article shows you how to get unstuck when you’re having writer’s block, so you can create that perfect, magnetic headline.

By the way, when I’m talking about a HEADLINE, I mean the title of an email, teleseminar, speaking engagement, or a book, you send to your list.

It’s the first piece of text that people see to attract them to what you’re offering. So it matters a lot!

Are you ready? Below are three strategies you can use to overcome even the most perilous case of writer’s block.

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Mosquitos, Malaria and What May Be Stopping You From Getting Clients

I really love deconstructing the psychology of why service-based business owners get hired.

So what needs to be in place for someone to even begin contemplating hiring you?

I can boil it down to just 2 words

“URGENT CHANGE”

What I mean by this is that something in your potential client’s business or life needs to be enough of problem that they want it to be different NOW. Or perhaps they want something bad enough that they are willing to do something about it NOW.

  • I like my shoes; and the heel broke off. I want that situation to change, so I go to a cobbler to get that fixed.
  • I don’t like how I look in the mirror because I put on 15 pounds, so I go to a weight loss coach or a trainer because I want my appearance to change.
  • I am sad and depressed and I feel so lost in my life. So I go to a therapist or a life purpose coach to help me with that.

Without a current urgent need, your potential clients will continue to be potential clients unless their problem becomes acute enough for them to want to do something about it.

There has to be a problem NOW.

I’ll give you an example. In Africa, malaria kills hundreds of thousands of children every year. It turns out that $6 bed nets, which prevent mosquitoes from biting kids while they sleep, is a great preventative measure. Yet, unless these bed nets are given out for free, they tend to not sell at all. On the other hand, once the child gets malaria, paren’ts do everything possible to obtain medicine to save their child’s life.

Why would an African paren’t not buy a $6 bed when that action could very well save their child’s life?

It is not because they don’t care about their child – because they ARE willing to invest hundreds of dollars on medicine once their child gets malaria.

Prevention is simply not enough of a motivator for someone to invest. There simply isn’t yet an urgent problem.

Here are just a few of the reasons why you will not get hired unless your potential client has a current urgent need:

  • There’s not enough motivation for someone to even learn about something that is not yet an urgent problem; so people aren’t even in the position to seek out help.
  • Taking action in order for something not to happen is not enough of motivator. You sleep under a bed net and you don’t get malaria. You eat right and you don’t get sick. You get liability insurance so that you can keep your money when you get sued.
  • It’s easy to procrastinate when the need is not current. Yes, your service may sound interesting to your potential client, but unless there is a current need it’s just too easy to say “I will take care of it later.”

So the moral of this story – make sure you have identified an urgent problem that you are solving with your services, your packages and your products. And make sure to identify the result which people with that problem are really seeking. This is really the basis of your business. It is the shingle on your virtual store. Without this, success may be a bit elusive.

I’d love to hear your thoughts, please leave a comment below…

Can You Guess My #1 Marketing Strategy in Business Coaching?

You probably already know that I have a passion for sharing my most effective business-building strategies with you. But there’s one thing I’ve never taught until now.

It’s my #1 marketing strategy, which can help you consistently attract clients and radically increase the amount of impact and community you create in your business.

Can you guess what it is?

OK, the answer is… it’s building a sizeable list of potential clients that you can consistently communicate with and offer your content and services to.

Because having a list is the easiest way for you to reach your tribe, build relationships and credibility, and attract new clients.

I’d like to tell you a story…

When I first started out 9 years ago as a coach, I had no one on my email newsletter list. It was a struggle to go out and get clients. And every month, it felt like I was starting over again, I had no marketing momentum built up in my business.

A marketing mentor gave me a good piece of advice, “Why don’t you start a newsletter?”

So I did.

I decided to start a simple newsletter, and I tried everything I could to add people to my list. Gradually, my list grew from zero to 2,000 people.
Amazingly, something magical happened when my newsletter list got past the 2,000 people mark.

On a regular basis, people would email me asking about my services, asking for a consultation – and then hiring me!

This was completely unsolicited! These were people who subscribed to my newsletter and enjoyed the free content I was sharing. I was on cloud 9.

Can you imagine this? Every time you send out an email, it generates excitement and new business with your audience.

Once I had grown my list to 2,000 people, I set an intention to double it. But things went much better than I had planned.

In the past 2 years, I’ve been able to grow my list from 2,000 to 18,000 amazing people that I’m totally psyched to be in communication with!

The opportunities that a list this size have created for me are huge:

  • Last year I filled 4 group coaching programs, coaching 570 people to greater heights in their businesses!
  • I used to be excited to get 50 people on a teleseminar – now 1,000 to 2,000 people sign up for telecalls to receive my training content.

Why am I sharing my story with you? Because I know the power that list building has to transform your business (like it did with mine), and I want you to benefit from it too.

My intention is to double the size of my list again in the next 12 months to 36,000 people.
Would you like to join me on this journey?

5 Critical Mistakes That May Be Stopping You From Growing Your List

Are you focusing on list building in your business? (By list building, I mean creating an email list of people in your niche who are interested in the type of work you do.)

If not, then you’re missing out the most powerful marketing strategy I know for attracting potential clients… and you may be limiting your business and probably not making the kind of impact on the world you want to be making.

In fact, I would maintain that there is NOTHING more important to your long term business success than building a list, being of service to them, and enrolling them as long-term, happy clients when the timing is right for them.

Are you ready for a major mindset shift or breakthrough related to your list building?

I think it’s important to look at what’s getting in the way of your list building efforts.
So I’m going to share some of my thoughts right here in this email on how to overcome your biggest obstacles to list building.

5 Critical Mistakes That May Be Stopping You From Growing Your List

MISTAKE #1: You’re misunderstanding the purpose of your website

Most people spend a huge amount time working on the wrong part of their website. I hear people spending hours working on the “About Us” page, etc.

Here’s the thing: most people who visit your website aren’t going to make a purchase during their first visit.

In fact, did you know that 99% of the people who visit your website never come back again?
I want you to take away with you this critical concept: the number one goal of your website is to add people to your list.

Here’s why: if someone visits your site this week, but they are not yet ready to hire you that day, chances are you’ll never see them again.

Would you like to stay connected with the people who visit your website and build a long-term relationship with them?

If so, when you add web visitors to your list, you can offer your services and share your free resources with them – over and over again.

MISTAKE #2: You don’t have an “irresistible” free gift on your website

Just offering your newsletter on your website is not irresistible. Very few people who visit your website are there to get a newsletter.

What people visiting your website want is an immediately solution to their problem.

So when you offer them a free gift on your website (like a valuable ebook), that helps them solve an urgent problem, you’ll have a much better chance of receiving their name and email address. And your newsletter is a valuable bonus that complements the free gift.

Just make sure you include at least 3 “irresistibility factors” to make your free gift irresistible!

MISTAKE #3: You’re not collaborating with strategic alliance partners

I’ve used diverse strategies over the years to build my list, and I’ve found that working with partners can be one of the best methods.

The key is to find partners who reach the same audience that you want to reach, and approach them about creating a mutually beneficial collaboration, one where you can each promote each other to your respective lists.

When you’re starting out, and you don’t have a big list yourself, your partners will naturally be people with smaller lists. This is a great way to start. And when your list starts to take off, partners with larger lists will be a natural next step.

MISTAKE #4: You’re using Social Media the wrong way

Social Media is so new (and constantly changing) that most business owners aren’t sure how to use Facebook, Twitter, and YouTube in a way that grows your business.

Does it feel like Social Media is a bright shiny object that sucks up a lot of your time?

Let me tell you one of my secrets.

The #1 way to use Social Media most effectively is to bring people from your target audience over to your newsletter list.

MISTAKE #5: Not incorporating List Building into *everything* you do in your business

One of my business mantras is “always be list building”.

Are you building your list every time you’re networking? When you’re giving a speaking engagement or teleseminar? When you hand someone your business card or send out an email?

If not, you’re missing out on numerous opportunities to build your list.
By maximizing your existing opportunities, you could easily add 1,000 people or more to your list each year.

I cannot stress enough how important list building is and how much potential it has to grow your business. Whenever you would like a new client – you can offer an initial consultation or program to your list – it’s that simple.

Announcing the Client Mastery Blueprint Winner

Thank you to everyone who submitted their entry in the scholarship contest.

This was an incredibly difficult decision, because there were many worthy entries that took my breath away with their passionate self-exploration, courage, and deep spirit of service to others.

In the end, I allowed my intuition to guide me to who brings the greatest need, a strong potential for positively impacting the world and who is absolutely ready to take a leap in their business NOW.
And, it turns out that there are TWO people who I felt were deserving of receiving this scholarship.

Id like you to meet the amazing winners of our Client Mastery Blueprint scholarship contest.

And the winners are…
Stephani and Michael!

You can learn more about each of them at their websites.
Stephani’s site: http://www.nourishingjourney.com
Michael’s site: http://www.lifebalanceclub.com/

For everyone who entered the contest, I fully trust that the passion and commitment that you expressed in your entries will be a strong message to the universe to bring you the support that you need. And I believe that we will find a way to work together, some how, some way.

And now, please leave a comment below congratulating both Stephani and Michael…