The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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Can thinking big be bad for you?

I know I often encourage my tribe to think big, but can thinking big actually hurt your chances for success?

A couple of weeks ago on the Fireside Chat Call I hosted to speak to potential applicants of the Big Shift Coaching program, I was once again encouraging the participants on the call to Think Big.

And then I spoke to someone who was unsure whether that was possible for her. I continued to encourage her that it was. And then she started talking about her business, her offering and her business direction.

And my heart sank…

Here I was encouraging her to Think Big and yet I know that unless she changed her whole approach to her business – unless she was ready to change her marketing message, her offerings, her marketing strategies and her entire business model, thinking big could actually hurt.

Here’s why – without the proper foundation, thinking and dreaming CAN actually be hurting your chances for success by creating unrealistic expectations and in some instances “delusions of grandeur.”

I have been creating my own universe, my own rules and my own community for years now. So I have forgotten that people outside of my world may not have the business structures in place and the know-how to reach their big dream, with a community to support them and a guide to lead the way when they are lost.

So when is thinking big a good thing?

Can you see how when you dream big, that knowing WHAT TO DO to create that dream and then getting into IMPERFECT ACTION to create that dream, and all the while working through YOUR OWN BLOCKS!

Can you see how when you do that you can achieve the impossible?

Thinking Big may not be what you think

For me, thinking big is a multi-million dollar business that impacts tens of thousands of business owners to create prosperity while doing what they love.

For one of my clients, it’s a great life-style business where she gets to impact deeply a small number of clients and be able to take off 3 months every year.

For you, it may be a small six-figure business where every minute of the day is spent doing what you love and you delegate EVERYTHING you don’t want to do.

So now that I am Thinking Big, what’s next?

All it takes is one step. All it takes is one step in THE RIGHT DIRECTION.

And often, it means a giant leap of faith! Because taking that one step is a big deal if you’re not sure if your dream is possible.

When you can dream big and create the vision of your ideal business and your ideal lifestyle, it still takes the know-how to determine which steps to take EACH day to move you in the direction of your dream.

Here’s what you can do:

  • Determine what your vision of thinking big for your business looks like!
  • What is my business strategy to get there? (Remember a step in the wrong direction will not get you to where you want to go unless you course correct)
  • What action can I take TODAY that will move me towards my vision in the fastest and most effective possible way?
  • Repeat daily!

I want to share my gratitude.

I am grateful that you are in my community. You’re here because you have a gift, a skill or some amazing knowledge and you want to be able to make a difference in people’s lives using those gifts. You are here because you know you’re destined for more and it is my mission to move you closer to your business destiny – your full potential. Thank you for allowing me to do what I love.

Here’s to thinking big on your own terms.

And I would love to hear your thoughts on this topic.

Are you overlooking these 7 areas in your business?

Lady In Focus - BBC BlogHave you ever had this experience?

You learn a new word that you seem to have never heard of before, then, all of a sudden you start hearing and seeing that word everywhere.

Is the word being used more now that you’ve learned it?


Are you simply noticing it more because you’ve increased your possibilities by learning a new word?

When you open your attention to new things –> you increase your possibilities

When you’re stuck, it simply means that you’ve gotten into a rut of looking at the same things over and over again.

When you widen the range of what you pay attention to, and then begin to change your actions accordingly, you shift.  You get unstuck.

I call this “The Perception Principle.”

The perception principle is at the heart of why certain business owners stagnate or fail, and why others achieve success and create businesses that allow them to have financial freedom.

When you put your attention on “what works” in successful businesses, (including your own), you expand the scope of what you notice, learn and apply from what works, your business grows, your confidence soars and your stress disappears.

Heres a list of areas that I find most business owners need to pay extra attention to:

  • Your Audience – Knowing your audience and their needs and being able to articulate it
  • Your Promise to Your Audience – Knowing what you’re promising your audience that they are actually willing to invest into
  • Your Business Model – Figuring out the optimal way to set up the packages, offering, and money flow in your business
  • Your Marketing Flow – Understanding and optimizing the entire flow of how you attract and retain clients
  • Your Team – Continually finding ways for you to do what you love, and let others take care of the rest
  • Your Systems – Creating ways to get great results EVERY time (no more need to constantly reinventing the wheel)
  • Your Self – Total commitment to mastery in your areas of expertise, including knowing yourself, and getting better at being YOU

Its not always easy to notice NEW POSSIBILITIES in each of these areas.  And it certainly is not easy to commit to devoting time and energy to working ON your business in this way.  Yet, the more you pay attention, and the more you can see your business with new eyes, the more your business expands to include new opportunities for increased revenue, better teams, greater partnerships and making more of a difference.

So let me know in the comments below – what is one are that needs more attention in your business?  How can the perception principle help you focus on this area?


The Business Secrets of a Poker Player

“If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things.”Vincent Van Gogh

Why is mastery important?

There is a difference between knowing how to do something and being a master of it. There is a difference between dabbling in something and being a master of that pursuit.

I know how instrumental this mind shift has been for me in my life.
And naturally, I just want to share with you some of what I’ve learned.

Here’s an example – my path towards mastering getting clients:

  • I learned to see the whole picture of what it takes to get clients anytime, anywhere (my system)
  • I committed myself to a relentless pursuit of learning everything that’s relevant for me on that subject (pieces of the puzzle)
  • I learned to say no to other things while I was in the throws of my pursuit (focus)
  • I also gave absolutely all of me while I was with my clients and always put them first (it’s not about me)
  • I never gave up even when it seemed like I was going to fail (perseverance)

There have been tremendous tangible benefits to this pursuit. I have an overflowing practice and a coaching company with 5 successful coaches. I now know what works and what doesn’t work as far as getting and keeping clients. I have the confidence that I can get clients. The freedom that gives me is huge. And most importantly to me, I now have intimate knowledge of the mechanics of success and the confidence that I can be successful with anything I commit myself to.

What I learned by playing poker

I have recently got into playing poker. I love the game. There are a lot of moving parts and it takes a lot to master. I have to know the cards. I have to know myself. I have to know the people I playing with. I have to know the situation. It’s complicated and I love it.

I can talk about poker all day, but one important thing I have noticed is that many of the top players were once champions and winners at other games/sports – chess, backgammon, bridge and even basketball.

In this past World Series of Poker, Jordan Farmar, a point guard for the Lakers basketball team, made it to Day 3 of the event. I have played in the tournament and I know how difficult it is to get to Day 3.

What’s remarkable about Farmer’s great poker run is that he learned to play poker just a few days prior to the tournament. He already knows what it takes to win. He knows what it takes to be a masterful point guard. And he converted that to doing well at the World Series of Poker.

When you commit to mastering one thing, you commit to being successful.

Another example of this is Josh Waitzkin. He was a Junior chess champion and now he is a Martial Arts champion. I’ve heard him mention in interviews that he sees no difference for himself between chess and martial arts. He understands mastery and the rest is simply picking what he wants to be a master of.

“There’s this wonderful buddhist story, an ancient Indian story, and basically the parable is this: If a man wants to walk across the Earth, and the Earth is covered with thorns, he has two answers, he has two possible solutions: He can cover the entire Earth with leather, which will take a lot of time – that’s the external solution – or he can make sandals, that’s the internal solution. And I really believe in making sandals.”Josh Waitzkin

So when you commit to mastery, you don’t just master that one thing, you learn how to master anything… and thorns will not stand in your way.

When you can make a mindshift from attaining your goals to being a master of what you chose to take on, not only do your goals come to you more effortlessly, but you learn how turn anything you want into gold.

What can you do now?

  • Decide if mastery is important to you
  • Pick something that you want to master
  • Commit to getting on the road to mastering that which you just picked
  • Identify what the first step is on the road to mastery
  • Start walking

“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”Albert Einstein

Here’s to mastery!!

Certain Uncertainty

Business is uncertain. Anyone who begins to think that their success is a certainty is simply fooling him or herself.

We create promises to ourselves that create our motivations to get things done. We consciously or unconsciously say to ourselves, if I start to make calls to my perspective clients, my business will grow and I can be successful. I can increase the certainty for prosperity.

There simply is no certainty. Change your thinking away from wanting security. Begin to be comfortable in the uncertainty. Simply be aware.

Awareness and curiosity are the states that will lead you to business and personal success.

Business is not a mechanical process. It constantly and organically changes. Trends change. Your competition changes. Your relationship to your business changes. Market conditions change. Uncertainty is constant.

Keep your eyes open and practice unbridled awareness. This state of being and not doing will allow you to get as close to your own definition of success as possible at any given moment.

There is no dogma. There is no security. There’s only aware exploration. Not all successful entrepreneurs know this. Most fulfilled and contented ones do.

Self-Employed Mantra

Anyone that has ever been self-employed knows, it’s not always easy. It’s not easy being a good boss and it is especially not easy being a good boss to yourself.

Here is the Self-Employed Mantra

** Keep you word. Call when you said you would call. Complete the job on time. Promise and deliver.
** Provide Benefits. Get health insurance, regular savings and retirement savings plans.
** Pay Less Taxes. Do whatever you can to deduct EVERYTHING within legal limits. Get a great book-keeper and accountant.
** Get Help. If you don’t have an assistant, you are the assistant.
** Keep In Touch. Creating a system of keeping in touch with your customers is the most effortless and most effective way of marketing your products or services.
** Empty Space. Have the time and space in your schedule where you get to create with absolutely no interruptions – no cell phone, no computer, no books, no people – just you and an empty piece of paper (OK – pens are allowed).
** Dream BIG. If you are working for yourself and you have no ceiling, you might as well be reaching for the stars.

Here’s another post on the subject:

** Megillustrations

What are some of your secrets? Please share.

Modern Day Explorers


The explorers of our time are people who are exploring the depths of what’s possible for themselves personally, for human kind as a whole and for the process of creating ideas and bringing them to life.

Prosperous Entrepreneurs are explorers. They ask the questions:

  • Who do I have to be in order to create what I want?
  • How can what I do continue to move the human race forward consciously?
  • How can I continue to stretch the boundaries of what’s possible creatively?