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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Top 100 Books of 2006

Publisher’s Weekly recently released their Top 100 Books of 2006

Here are my two favorites:

Small Is the New Big and 193 Other Riffs, Rants, and Remarkable Business Ideas
Seth Godin (Portfolio)

The age of the corporate giant having a competitive advantage is over. Seth Godin hospices the end of BIG.

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Omnivore

Omnivore’s Dilemma
Michael Pollan (Penguin)

The path from the farm to your dinner table is not so straightforward. Pollan’s explanation is.

Book Sharing


Kathy Sierra from Creating Passionate Users encouraged her readers to post comments on the book they most want others to read. I am taking the call and sharing my two entries.

Fiction

Bee Season

Bee Season by Myla Goldberg
I want you to read it because it will awaken parts of you that will help to expand the bounds of what’s possible in your life.

Non-Fiction

Biology of Belief

Biology of Belief by Bruce Lipton
I want you to read this book because it will completely change your understanding of life, science and consciousness.

What are yours (one fiction and one non-fiction please)?

The Burning Vacation

Burning Man

I’m off to Burning Man for the next week. I’ll be completely unplugged from this world and in another Universe. I’ll miss posting, but I know I’ll come back completely recharged and ready for anything.

Burning Man is:

  • A temporary society based on a gift economy
  • An experience in creating for the sake of creating
  • An annual experiment in temporary community dedicated to radical self-expression and radical self-reliance.
  • The greatest party on Earth
  • Impossible to comprehend without experiencing it

The Seth Godin Advice Column

Seth Godin inadvertently gives all coaches, consultants and other professionals great advice on giving advice. Below is my version of Seth’s ideas:

Timing is everything

  • Don’t point out spelling mistakes in the first draft of a book.
  • Don’t tell someone you don’t think their product is going to sell the day before launch.

Give analysis and ask questions

What I want instead of your opinion is your analysis. It does me no good to hear you say, “I’d never pick that box up.” You can add a great deal of value, though, if you say, “The last three products that succeeded were priced under $30. Is there a reason you want to price this at $31?” Or, “We analyzed this market last year, and we don’t believe there’s enough room for us to compete. Take a look at this spreadsheet.” Or even, “That font seems hard to read. Is there a way to do a quick test to see if a different font works better for our audience?”

Compliment whenever you can

  • Be genuine
  • Point the parts your like best
  • Don’t just say you like something, explain why you like it


Don’t give advice unless asked

(I just realized that this works in personal situations as well. Perhaps I could use this advice once in a while.)

Flying Scooter

Will this Levitating Hover Scooter be a high-flying success?

  • $17k
  • Top Speed of 15 mi/hr
  • 5 Minutes to learn how to use it
  • Glides over level, solid ground only (free of debris)

I find this novelty funny and fascinating at the same time, but at $17,000??? What do you think? Would you launch a company with this product?Levitating Hover Scooter

Monday 9 a.m.

Dominic MillerI’ve discovered a powerfully inspirational film site: Monday 9 a.m. – that explores humanity, creativity and the questions that arise our of living and creating.

This week features a film about Dominic Miller, Sting’s guitarist.

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What does art, a philosopher and a life coach have in common? They all leave you with questions to ponder.

These are the questions from this film:

  • What happens when you get to where you believe you should be?
  • Does everything start with a relationship between two things –you and a somebody or a something?
  • What is your opportunity to recognize this and to create a ‘story’?
  • Is it your responsibility to do so?
  • What ‘story’ is out there waiting to be told by you?
  • Are you courageous enough to live with ‘the not knowing’?
  • How naked are you prepared to be?