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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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The Myth of Free | Ep. 27

May 11 by Leave a Comment

People don’t value something they get for free. You have probably heard this saying. It sounds true, doesn’t it?   But is it really?   I decided to examine this…

In marketing your business, giving someone something for free that can later result in that person hiring you or buying from you certainly works.

In this episode of the Big Shift, I examine why this works and how you can make the Free Principle work even better for you.

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Here’s What to Expect in This Episode

  • Why nothing in life is truly free
  • What timeshares, emails, and podcasts have in common
  • What are the top driving psychological factors behind free offers?
  • Why perceived value is such a crucial asset in your business?
  • How do you increase perceived value?

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Filed Under: Business, Marketing, Money Consciousness, Podcast

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