The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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The Zone of Genius

The Zone of Genius what the? Yes, this is our G-spot of personal fulfillment. When we are in that zone, we are lost in the ecstasy of the experience. Time flies in fact, time ceases to exist.

Seth Godin writes that he can count on one hand the number of marketers he knows who get to do “Marketing” every day.

Marketers leave their Zone of Genius for their long list of things they do (budgets, coupons, projections, photo shoots, bizdev meetings, meet and greets, etc.) that is technically marketing–cause I think everything an organization does is marketing–but is hardly in the sweet spot.

This happens in our businesses all the time. As an example, I started a record label in 1995 because I loved music and wanted to produce. Yet I spent most of the time doing other things. I was out of my zone too much, wound up being burnt out and leaving the industry all together.

What is your Zone of Genius and how can you spend more time there?

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