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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

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Why Attention is the New Currency (and How to Get It)| Ep. 69

Your prospective clients have over a billion websites to look at, a game of Angry Birds in the palm of their hand, and hundreds of adorable cat videos to watch on YouTube. So how do YOU get their attention?

Thanks to the web and social media every entrepreneur has a platform for getting their message out to the world.

But the downside is that the playing field is so crowded, it’s harder than ever to actually get attention.

Attention is the new currency.

And here’s the big secret to getting it…

No matter what business you’re in, you have to be as captivating to your target audience as that YouTube sensation, the piano-playing cat.

In today’s episode you’ll discover how to grab the attention you deserve by thinking way outside the box… and letting your inner cat out of the bag.

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Here’s What to Expect in This Episode

  • Drawing inspiration from the movie Dumb & Dumber
  • How the Internet is an equalizer—and why that’s both good and bad
  • Why just having access to people you want to reach isn’t enough for an entrepreneur
  • Who are you really competing with?
  • How to make yourself noteworthy
  • Why leaving a lasting memory is vital for business
  • Who can you connect with that would help your business?
  • The two simple things that will get you and your business attention

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