The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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Advice from American Idol

Randy, Paula and Simon never grew tired of repeating the advice to “make the song your own” to all the contestants of American Idol. This year’s winner, Taylor Hicks, did just that. He combined a genuinely unique look with the ability to tailor each song to suit him. He was memorable. He was remarkable. He wasn’t the best singer in the competition, but he won over millions of fans worldwide. And he surprised everyone by winning American Idol.

The principles that allowed Taylor to win, apply to making your business a success as well. Make your business your own. Make it unique. Make it remarkable. Allow it to be genuine.

Perhaps we can all win our version of American Idol that way.

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