The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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Archives for June 2006

Entrepreneurs Change The World

As entrepreneurs we have a vision of that something that we want to create.  We see something that can be done better or easier then it has ever been done before.  We want to solve problems that people have.

We then work tirelessly to bring our vision to reality.  In order to continue to have the energy to create something that didn’t exist before, we are inspired by the belief that we are somehow changing the world.  We are inspired by the desire to make a difference.

It’s amazing for me to be in touch with this notion.  How about you?

Change the Rules of the Game

What’s the most important criteria to creating long lasting success in business? Don’t you love it when the answer is right in the question? Yes, it’s lasting a long time. Staying in the game is vital to your success in the game. Simple? But… what if…

No, it doesn’t mean that we have to stick it out at our own expense. It’s important to create a system of consistent course corrections. Just remember, if you allow yourself to change the rules of the game, you can stay in it longer. (Steroids are not allowed)

Now let’s play a quiz show game: What do these have in common?

The Rolling Stones
The Eagles
Elton John
Paul McCartney

Check out the answer here.

Help a blogga out

I just got reviewed on Why My Blog Stinks:

So now is a good time to solicit comments from you on:

  • What you like and don’t like about my blog
  • What you want more of and less of

I’d love to know. Help a blogga out…

Success Tip #1

Success Tip #1

  • Think of 3 things you love to do
  • Write them down
  • Create ways you can incorporate more of these things into your business

The last time I did this exercise for myself this is what I came up with:

  1. Write – started a blog
  2. Come up with new ideas – created an ideas document, separate from my To Do List (I call it a playlist) that I check every few weeks
  3. Watch Movies — came up with a list of movies with amazing spiritual lessons, that I will begin featuring in my blog and in my newsletter

Would you like to share your experience with following this tip?

Barry Manilow Business School

Freakonomics tipped me to this:

City officials in Sydney, Australia have found a way to clear out the hooligans who gather at night in parking lots and discourage solid citizens from frequenting restaurants: they’re going to play Barry Manilow music, really loud. This may attract an undue collection of Fanilows, the worldwide guild of women who love Barry, but they are presumably better customers than the existing hooligans.

** Reminder **
Create an environment that’s perfect for your ideal clients. Not only will you attract the people you want to your business, but you will also chase the ones you don’t want away.

Business Bystander Effect

On March 13, 1964 Kitty Genovese was brutally murdered near her apartment complex in Queens, New York. She was an ordinary girl. The stabbing was not extraordinary for NYC in the mid-60’s either. What shocked the nation was that 38 people witnessed the happenings and no one called the cops until thirty-five minutes after the assault began. How is it possible that 38 people allowed an innocent 28-year old woman get killed and did nothing? How can this be? What’s wrong with these people?

What does this have to do with business and entrepreneurship?

A single person will typically intervene if another person is in need of help. However, when more than one person witnesses a situation in which their help is needed, there is lesser likelihood of intervention. In some instances, a large group of bystanders may fail to help a person who obviously needs help. This is known as the bystander effect, where each individual experiences the diffusion of responsibility and simply chooses not to act.

What does this have to do with business and entrepreneurship?

The more people we have working with and for us in our ventures, the more likely we may experience the business bystander effect. You’ve been a part of this phenomenon, I am sure.

I am bystanding now. There’s an email in my in-box asking for volunteers to lead the next teleconference. I am not that into it. Apparen’tly, neither is anyone else. It continues to sit in my in-box, waiting for someone to respond. Had the email been directed only to me, it would certainly not have taken me a week to respond.

I spoke in a company a month ago where I saw a white elephant in the room. Everyone else saw it. In fact, they’ve been seeing it for a long time. Yet no one talks about it and no one does anything. It’s too big. The responsibility is massive. Yet someone needs to make that phone call. Someone needs to own the white elephant. Someone, anyone, help!

** How is bystander effect playing out in your business?
** How can each project be conceived with each member taking full ownership of his/her part?
** How can your company structure be designed with the bystander effect in mind?

I want to know…