The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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Archives for August 2006

The Burning Vacation

Burning Man

I’m off to Burning Man for the next week. I’ll be completely unplugged from this world and in another Universe. I’ll miss posting, but I know I’ll come back completely recharged and ready for anything.

Burning Man is:

  • A temporary society based on a gift economy
  • An experience in creating for the sake of creating
  • An annual experiment in temporary community dedicated to radical self-expression and radical self-reliance.
  • The greatest party on Earth
  • Impossible to comprehend without experiencing it

The Three-Year-Old CEO

3 Year Old

Lis Strauss reminds us of the importance of creativity and curiosity in our business. We can get closer to our essential zone of genius by being more like a three-year-old.

** Test drive everything to get information.
** Ask “Why?” and don’t stop until the answer satisfies them.
** Know and use many more options than most adults do.
** They’ll try anything once, because they don’t know the rules.

Find your Zone of Genius by being a Three-Year-Old CEO:

  • Try everything – learn from experiencing it
  • Always ask yourself and your team “WHY?”
  • Know what you want and simply try all the options to see if you can get there
  • Forget the rules

There is NO Competition

We have no competitors. It’s not about measuring our self or our business against anyone else. It is about continuing to refine what’s unique about what we do. It’s about zeroing in on your essential zone of genius.

Shift into the mode of creating peak performances for yourself, your team and your business away from the mode of comparing yourself to others.

When your business starts to become more about you and less about your competition, you will cease to have any competitors.

Modern Day Explorers


The explorers of our time are people who are exploring the depths of what’s possible for themselves personally, for human kind as a whole and for the process of creating ideas and bringing them to life.

Prosperous Entrepreneurs are explorers. They ask the questions:

  • Who do I have to be in order to create what I want?
  • How can what I do continue to move the human race forward consciously?
  • How can I continue to stretch the boundaries of what’s possible creatively?

The Penalty of Being Loyal

It really irritates me when my cell phone provider creates incentives to lure new customers yet does nothing to incentivize me to stay. How much good will could they generate if they lowered prices for me once I’ve been a customer for 5 years or more? How would I feel about my cable provider if they sent me a thank you certificate worth $25 towards paying my bill on my 3rd anniversary?

I know. I know. It doesn’t seem to make much sense for them to spend time, money and effort on me when they know I am probably not going anywhere.

Yet, is simply keeping me as a customer setting the bar just a bit too low? The goal is for me to be a loyal satisfied customer that will be happy with and about their service. Perhaps then I might tell a friend or two.

Treat Every Customer as a New Customer.

“¢ Mail them a personal and genuine thank you card
“¢ Send them a gift certificate they can give a friend or use themselves
“¢ Send them a gift
“¢ Or simply call them to let them know how much you appreciate their loyalty

Wouldn’t that be innovative in an old-school sorta way!?!?

(*** the cost of keeping an old client is less then getting a new one ***)

Can Mentos and Coke really do that?

Creative, Fascinating and truly Remarkable.

Wouldn’t we love to have our customers talking about our products and services in this way?

Check out this truly creative, fascinating and remarkable video. It has been viewed over 6 million times without YouTube or Google video.