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Archives for October 2006

Constraint Driven Creativity

I usually give myself an hour to read blogs and write my own posts Monday through Thursday.

I have two different types of days of blogging:

1. I feel no pressure. I settle into the hour, read and allow whatever comes out of the time to naturally evolve. I enjoy my time. I am often happy with the result.

2. I begin the hour already worried that 1 hour is simply not enough time to read my favorite blogs and create a post worthy of my own inner critic. I feel rushed and often produce very little that I can even contemplate posting to my blog.

I am now in minute 21 of my hour. I am still feeling the pressure. My limiting belief is that I can’t get out of this pressure in this sitting. My desire is to simply write what is and allow myself to snap out of this mode.

Yes, our relationship with our constraints is the secret doorway to unlimited creativity. As that relationship grows, matures and becomes effortless, so enters our creativity.

Kathy Sierra has a take on it:

“What if you needed to build a powerful web app, but you had only ten hours a week for programming? What if you wanted to write a novel, but you had to do it in 30 days? What if you wanted to create a computer game, but you had only 48 hours? What if you had to write, shoot, and edit a short film in 24 hours? Constraints can be your enemy, but when it comes to creative breakthroughs, they can be your best friend.

Constraint-driven creativity is not just about inspiring (or forcing) creativity, it’s also about getting something done. How many of us keep planning to get around to writing that book… once we’ve got some free time? How many projects stay on the back burner forever because we just can’t seem to make it happen?”

We can look at our constraints as the walls of our prison cells or we can look at our constraints as simply borders of our canvas. So let’s pick up our brushes and let’s freely paint within the borders of constraints.

Yes, you can write that book in 45 days.
Yes, you can create this website for $5000.
Yes, you can build this widget with lighter materials.
Yes, you can run a successful business while working 30 hours per week.

What project do you have that you want to try this with?
What constraints do you have in this project?
What will help you feel the freedom in the constraints not despite them?

This is what Jack White of White Stripes has to say about it (from Tom Guariello’s book — Work Different: Design For The Rest of Us)

“A lot about the White Stripes is about constriction and keeping us boxed in. Being extremely stripped down to the most minimal components, mostly revolving around the number 3. You see that [we use] three colors: red, white and black. But also vocal, guitar and drums, or vocal, piano and drums; and, keeping ourselves limited. I think there’s more creativity where there’s less opportunity. Instead of trying to bring more musicians into the band or more tracks when we record or more time spent in the studio, it’s best to explore the creativity with limited means. You get more out of it; something more interesting happens.”

(40 minutes to complete this post from start to finish)

Accidental Entrepreneur

Not every entrepreneur gets into business for the same reasons. Some want to make a lot of $. Some see an opportunity and go for it. Some generate tons of ideas and want to see one (or more) come alive. And a growing number of entrepreneurs come to it accidentally.

Habitual Entrepreneurs: They start out with a goal is to own a business. They often care less what the business does, as long as it’s a successful company. They have strong business goals. They may own many companies in their career. They are proud to call themselves entrepreneurs.

Accidental Entrepreneurs: They are not satisfied with the corporate culture. They are passionate about a particular belief and have a very strong worldview. They often start out doing something they enjoy with no initial ambition to start a company. Accidental entrepreneurs often describe taking the leap of being self-employed as taking the power back after not being satisfied working for someone else because they had to follow someone else’s culture and rules. They love that in creating their own business they got to be in full control of it and their lives as well. They are proud to define themselves by their passions, causes and beliefs. The ranks of accidental entrepreneur are growing.

Which entrepreneur are you?

Stop whacha doin’

Stop Sign

Is what I am doing right now really important?

Ask yourself this question a few times per day and stop doing what’s not important.

This post is inspired by Seth Godin.

Realizing Potential

Potential Customers are people/organizations that are interested in buying your products or services

Customers are people who have purchased your products or services

Marketing is the art that helps your business generate Potential Customers

Sales is the art of converting Potential Customer to Customers

Are you generating enough Potential Customers for your Business? (Marketing)
Are you converting enough of them to Customers? (Sales)

This post was inspired by Chris Barrow

Tracking is Marketing

One of the most important aspects of marketing is tracking. How do you know what campaigns work and what don’t? How do you know that what you are spending on marketing (time & money) is bringing you the returns you need?

Marketing without tracking is like playing darts blindfolded.

Tracking is not an afterthought. It is an essential part of your marketing that is implemented in the planning stages of the effort. Knowing the ROI of your marketing will allow you to better budget your money, your energy and your time.

Here’s a Pay Per Click Example of ROI:

PRODUCT SALES (in a month)
Number of site visitors from PPC = 1000
Number of site visitors from PPC who bought something = 20
Conversion rate = 2%
Average sale total for each purchaser = $40
Revenue per click = $40 x 2% = $0.80
Average profit total for each purchaser = $10
Gross Profit per click = $10 x 2% = $0.20

Your gross profit per click is 20 cents. If you are paying $1.20 per click, you are losing $1 for every new customer. Is that worth it for your business? Once again, knowing and tracking the activities of your customers can get you the answer. If 10% of your new customers wind up buying something from you again within a year and spend an average of $50. Is it worth it then?

SERVICES
Number of site visitors from PPC = 1000
Number of site visitors from PPC who became clients = 8
Conversion rate = .08%
Average Revenue from each client = $2000
Earnings per click = $2000 x .08% = $1.60

Here are just some of the questions every business needs to have ready answers to:

  • Where do your customers come from?
  • What are your customer retention rates?
  • How much are they spending on the average?
  • Why do you lose clients?
  • What marketing gets you the best return on your investment?

These are just a few of the questions. What are your experiences with tracking?

Bonding Experience

What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer?

This is what Brad Williamson has to say about it:

“A movement that involves accumulating sales via strategies that are less-dependant upon brands, and more dependant on the creation of emotion-filled relationships between products and consumers. Such a relationship can be developed when a product’s nuts and bolts are valued for their true quality, and its personality (brand) is emotionally appealing.”

I love my Tivo. I don’t leave home without my Garmin Nuvi. I’ve even named my car (Philip). That’s the kind of bonding we all want for our products/services.