I get a ton of questions from people who ask me how to choose a good niche.
I’m going to tell you exactly what to do to get it figured out for good.
It all boils down to one very simple thing.
What’s your promise?
Everything you do in your business is about making and keeping promises to your customers.
Seriously, think about it.
Tylenol promises to reduce fevers and help your headache go away.
Your TV promises to project moving images for your entertainment.
Your manicurist promises to help your hands look more beautiful.
What are you promising with your service?
A confused customer always says no
Are prospective clients confused by what you do?
Here’s a tip: think about the service or product that you provide as a promise.
Instead of thinking of yourself as a massage therapist, what if you thought of yourself as “helping women get totally relaxed in an hour” expert, then you can totally devote yourself to delivering on that promise.
Instead of thinking of yourself as a life coach, what if you thought of yourself as a “find a career that fulfills you” expert then you can do what it takes to you have all the tools in place to help people with just that problem.
When you can promise what your ideal clients want, and consistently keep that promise you will have more business than you can handle.
Are you a generalist?
It’s often said that generalists tend to be less successful then experts in a service based business. Simply put, people want to work with experts or specialists.
I’ve run into this challenge myself, because I have the tendency to be a generalist. Here’s my own experience: the more I became an expert in helping you get more clients in less time, the more money I started making.
Because, figuring out your niche (and your promise) is such a common challenge, I’m going to be launching a unique program in a few weeks that will give you powerful tools for CLAIMING a niche that you can be an expert in. I’ll send details soon.
I promise you’re going to love it!
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IMPORTANT UPDATE!
I have since launched the Coaching Niche Telesummit taking place December
15-18. If you are a coach and this post spoke to you, then you definitely
need to attend. Go to http://www.coachingnichetelesummit.com for more details.
This event features coaches who are leaders in 6 in-demand coaching niches.
Each hour long telecall will feature a different area of specialization and
will show you key strategies for you to take your business down a path of
growth and success.
Sign up at http://www.coachingnichetelesummit.com to see our full list of
experts. You’ll get completely free access to the Coaching Niche Telesummit
as well as a complete schedule of telecalls.
Plus, we’ll send you the recordings after the event has concluded.
See you there!
