The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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Archives for April 2013

Answers From The Mailbag

This week I’m answering one of the burning questions I’ve received from newsletter subscribers and clients. Let me know what you think in the comments below!


Hi Bill,

My major question is this: when I’m at a networking event, I get challenged by answering the question, “What do you do?” Every time I answer by saying “I’m an executive coach”, it doesn’t work very well. How can I change the way I introduce myself to people? (Because once I get into a good discussion, I’m able to successfully offer a consultation.)


This is a really good question –  it’s an important one.

Executive coach doesn’t mean anything to most people. And even if it does, it will mean what they think it means and not necessarily what you want it to.

So I’ll show you how to say “what you do” in a way that will entice people to want to know more. Because really, that’s the reaction that we want.

So compare the these two answers to “What do you do?”

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What An Experience It Was!

Hi, It’s Bill,

I’m delighted that people are still buzzing from our Big Shift Experience Live 2013!   It’s incredible what you can create from having more than 400 people that are all there to make a difference in the world.

They learned what works to add revenue to your business in 2013.

They laughed and had amazing fun.

And they left utterly transformed.

If you weren’t there, my 3 roving reporter contest winners are here to bring the Big Shifts directly to you.

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