This week I’m answering one of the burning questions I’ve received from newsletter subscribers and clients. Let me know what you think in the comments below!
QUESTION FROM THE MAILBAG:
Hi Bill,
My major question is this: when I’m at a networking event, I get challenged by answering the question, “What do you do?” Every time I answer by saying “I’m an executive coach”, it doesn’t work very well. How can I change the way I introduce myself to people? (Because once I get into a good discussion, I’m able to successfully offer a consultation.)
BILL’S ANSWER:
This is a really good question – it’s an important one.
Executive coach doesn’t mean anything to most people. And even if it does, it will mean what they think it means and not necessarily what you want it to.
So I’ll show you how to say “what you do” in a way that will entice people to want to know more. Because really, that’s the reaction that we want.
So compare the these two answers to “What do you do?”
