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Archives for January 2015

5 Deepest Learnings From My Best Launch Ever

Launch Learning

It has quietly become a tradition that every time I do something big, I put the time into understanding what went right and what went wrong. And out of that intuitive analysis, I distill those down to my deepest learnings.

I can never predict what those lessons are going to be. I can predict that in playing full out and in paying attention, I AM going to learn. And since cultivating a learning mindset is one my biggest commitments, as long as I learn, I win.

I am now wrapping up my best year in my business and my most successful program launch of my life. Now I want to share with you what I learned from the experience.

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How to Turn Any Challenge or Slump into Success

Overcoming obstacles woman

There is something I learned recently that is having some profound positive effects on my business and my life that I want to share with you.

I started to notice a phenomenon in myself (and in so many of my clients) that I am starting to call the False Future Projection.

Here’s how it works:

I am upset about something and during this upset, it feels as if how I am feeling at that moment is going to last for the rest of my life. And it feels like what and how I am currently thinking is the ultimate truth. I am seeing everything from the lens of my upset or from the lens of my stuckness.

During those moments I can only see the future based on what is happening at this moment in time. What I am in fact doing is falsely projecting the future from my current all-consuming feeling or belief. And I’ve gotta tell you… feeling this way totally sucks!  It is as if my funk is coloring the past and the future.

Here’s an example:

I was talking to a very successful entrepreneurial friend of mine (name omitted to protect the guilty) who shared with me a story about a time when his business was experiencing a really bad period – when money was tight and things were going badly with his biz.

During this period of time, it felt like this was going to be his reality for the rest of time. But in fact, just a week later, one new high-end client changed everything.

Now not only was he no longer experiencing this feeling but his entire outlook for the future changed.  Now his situation wasn’t radically different but his perception of the future was.

The more I started to notice the False Future Projection in myself and in people I know, the more I started to see how prevalent this phenomenon is.

The good news is there is something you can do to not allow a slump, an upset, or a current challenge get in the way of clearly seeing and planning for the future.

#1 Notice that False Future Projection (FFS) is happening

When things aren’t going well or we are in a slump of sorts… we project the current feeling and the current situation into the future.

The first step is to simply notice that it’s happening. This takes you giving yourself the time and space to notice it. For me, it became so much easier to realize that I am in the False Future Projection phase when I recommitted to my regular journaling practice which allows me to scan my day, my feelings, and my False Future Projections.

I also know that early detection of FFS is important for turning it around more effortlessly and with the least amount of emotional damage.  Just knowing that I am projecting into the future helps to alleviate the situation.

#2 Let Go of the Story

Once I detect that I am in False Future Projection, I know that any story of the future I create is going to be false.

So, what I do is simply notice any time a thought comes up about what I think the future may hold and then I simply let it go.  I do my best to not engage in those stories.

This does take some discipline. It is so much easier to allow those thoughts to run amok in my mind, but catching those thoughts and redirecting my thinking brings with it such a high payoff that it’s totally worth it.

So instead of activating our brain when we are experiencing those feelings, I find that it’s so much better to activate the feelings in my body instead. This brings us to the next step in the process.

#3 Feel the Feeling Fully

So as soon as I notice myself going into the story, I close my eyes, and I just feel what I am feeling.

I become aware of all of my bodily sensations and I just feel.  And as stories and thoughts come my way, I let them go and go back to feeling.  I am not trying to chase my feelings away…

I just let them be and simply feel them, knowing the feeling will not last forever.

#4 What’s the First Step I Can Take to Change the Situation?

I am now experiencing so much more freedom from my current situation because my false projection of the future is loosened. The next step I take is to bring myself back into the present with my actions.

I don’t try to solve the entire situation, I just ask myself what first step I can take towards solving it.  This makes the solution real in the now.

[IMPORTANT: Do not make any decisions when you are in the grips of False Future Projection.  This is critical because you are going to WANT to make a decision, but that decision will inevitably be reactive and often off-base. So avoid making them until you have gone through the 4 steps I outlined here]

This practice has been miraculous for me.  Not only is it making me happier, but it is also the solution to most problems, puzzles, or disturbances I experience in my life and business.

I’d love for you to try it for yourself and let me know how it goes.

Let me know what you think : 

Leave a comment letting me know what you think of the concept of False Future Projection and how it has affected your life and business.

This is my recently discovered behavioral transformation. I will be developing a deeper body of work around it and would love to know what you think.

Can’t wait to read your thoughts….


Start Before You’re Ready

tightrope_mistake 1

I know that sometimes I start things and fall flat on my

What I am so glad about is I have learned to start projects
that I feel totally not ready for. I am so glad that I have
learned to take on things that scare me to pieces. I am
excited by the challenge of something totally unknown.

I like to start fast and fail even faster so that I can
learn from my mistakes. If you were on the inside of my
business, you would know how fast we change course when we
don’t get results. You would know how quickly seemingly
risky decisions are made daily. And you would know how
uncomfortable that sometimes feels, but it’s what makes my
life and my business such an amazing vehicle for personal

So here’s what I know:

Begin before you feel like you’re sufficiently prepared.
Take the first step despite the size or the difficulty of
the project. Get going even if you feel like you currently
don’t have enough this or that – or perhaps even if you
feel that you’re not enough.

Our minds are no use to us in the matter of starting that
which our hearts know is our path. It will come up with
excuses, doubts and countless reason why you can’t and
shouldn’t do something.

Begin because it is the only way. And know that our
resistance to doing our soul’s work is our signal that we
are on the right path.

If there’s no resistance to the work, you’re often skirting
around the periphery of your work. Resistance is the friend
that arrives when we’ve hit bulls-eye. Procrastination,
avoidance and excuse-making are simply part of the

Resistance, Procrastination & Avoidance have been with me
for years, but now they are increasingly becoming my
friends. They signal to me that I am on my hero’s journey
and that I am getting closer to whatever my next level
is. They are not the dragons that will stop me from getting
there, but simply signal that tell me that I’m close… and my
job is to continue to inch closer.

So what are you waiting for?

Begin. Be uncomfortable. And rejoice that you are alive and
living your best life TODAY.

Your turn: 

Tell me in the comments below – what is one thing that you’re going to start even though you’re not ready?