The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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This story will definitely trigger you

CH0000A147What do the crisis in Syria and a dying giraffe have in common?

Sometimes you come across a story that at first glance simply doesn’t compute, but then as you dig a little deeper, not only does it make sense, but it teaches you a great deal about yourself and how the world really operates.

I am going to share two stories with you, which will probably trigger you, but please stick with me anyway, OK?

One story I’m about to share got MAJOR press attention, the other didn’t. Inside each of these stories is a major lesson in marketing.

Story # 1- A sweet giraffe Mario had one issue – he was born with the wrong set of genes. European law has very strict rules for what is defined as inbreeding, and Mario clearly fell inside those boundaries. Since his genetic pool was already represented at the Copenhagen zoo where Mario lived, the zoo had two choices – either neuter this 18-month old giraffe, or put Mario to death!  The zoo-keeper decided to end Mario’s life, in spite of other European zoos offering to take him.

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My top personal shares

LearningHi there,

The first 4 months of the year have just whizzed by.  Lots of amazing things are happening here at Bill Baren Coaching.  I am coming into my own thinking of what we do around here as a University of Conscious Success.  It is a big vision of mine to impact as many conscious entrepreneurs as possible.  Nothing brings me greater joy than watching the number of students in our universe grow exponentially.

My Business Highlights

#1 – We’ve had the biggest Big Shift Experience yet here at BBC headquarters, and we are celebrating the Big Shifts so many people have had through the experience.   I’ve written about the tremendous learning from the last Big Shift Experience here. 

#2 – Our initiative around raising the consciousness and integrity of our whole industry is starting to have traction.  I can’t wait for the next Conscious Business Playground ,

#3 – We are doubling the number of graduates from our Master of Enrollment program and creating a new consciousness and approach to sales ,

Favorites of the Month

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5 Deepest Learnings from my Biggest Launch Ever

I am still riding high from my Big Shift Experience live event.  It was a truly remarkable experience for me, for my team and for everyone there.  There was so much there to experience, to learn and to soak in.

So before I forget everything I learned from being able to gather 450 glowing entrepreneurial change-makers all in one room, I am going to share with you 5 of my deepest learning from the biggest and arguably the best thing I have ever done.

1. There is no such thing as an overnight sensation: Small, Medium, Large

Small Medium Large BBC

The first live and in-person workshop I ever held had a whopping total of 3 people in my living room.  It then took me 3 years before I was able to gather 60 people for my first Big Shift Experience.  Now 4 years later, I had 450 people in the room.  There is no such thing as an overnight sensation.  I first had small numbers for my live event.   Then I graduated to medium numbers.   And only now do I have enough knowledge, enough experience and enough reach to be able to produce big numbers.

2. The Most Impactful Thing to Say is the Hardest To Say

Hug Shield

Over the years I have gotten comfortable being vulnerable and authentic.  This year at the Big Shift Experience, I wanted to go deeper and talk about things that were still raw for me and were not easy to share.  Not only did those shares produce Big Shifts for me, but being raw and emotional opened people up to create their own Big Shifts beyond what I could have possibly expected.  I realized that depth is infinite.  I can ALWAYS go deeper in my understanding of my craft.  I can ALWAYS go deeper in my vulnerability.   I can ALWAYS go deeper in the full embodiment of who I really am.  And that’s what becomes the catalyst for others to do the same.

3. What Was Once Protection is Now Prevention

Bill ShieldIn order for most of us to make it through our childhood and teenage years we needed to put up shields in order to protect ourselves from the pain and suffering of being criticized, of being rejected or of being bullied in small and large ways.  That’s what childhood is all about.  Adulthood is about being able to

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You should just get a job…


When you’re in the process of getting your business off the ground, you will most likely run into doubters along the way.  It’s only natural, after all, you are doing something that only a tiny percentage of the population ever attempts.

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Awaken Your Inner CEO


What if your business had a CEO?

I’d love for you think about this for a second…

If your business had a CEO, how would that CEO rate your performance?

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Wanna know my new intention for 2014?


I wanted to share with you one of my most sacred yearly
practices. I look forward to it every year. And without
exception, huge transformation occurs for me as a result of

So what is it?

It’s simple – I create a yearly theme.

What this does for me is create a powerful intention for my
next growth spurt. Also, because I put a great deal of
attention on my theme, tremendous breakthroughs come as a

I’ve already picked my theme for next year and I can’t tell
you how excited I am by it.


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