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For Coaches Only: You owe it to the world to be successful

I just read a statistic that less than 10% of all coaches earn six figures of income in a year.
I find this statistic frustrating!

I’ve talked to many struggling coaches who could be bringing their gifts and talents to a lot more people than they are now.

And I know the one main thing that stops them in business – they are using the wrong strategies to grow their practice. Conversely, successful coaches use the right strategies to make their business successful.

It’s that simple.

So I want to take a minute to share some of my top strategies that I’ve used over the years to fill my practice, create new programs, and go beyond six figures.

And if there was one specific strategy virtually any coach, consultant, speaker, etc. could use to quickly get new clients and generate new sales – even in this economy – would you want to know about it? Read on…

1. Invest into being a better businessperson, not just being a better coach

If you have gifts and talents – then it’s your moral obligation to use them to serve others. Building a successful business and practice is how you do this. The key thing is to work on your business, not just in your business (to paraphrase Michael Gerber).

2. Stop trying to reinvent the wheel yourself

It has always been strange to me that many coaches will invest thousands of dollars and hundreds of hours into learning how to be a great coach from experts (a good strategy).

But then try to figure out how to create a successful business from scratch on their own (a very difficult and time-consuming way to go, as you may have noticed).

I want you to answer two simple questions:

(a) how much money and time have you invested into your coaching training?

(b) how much money and time have you invested into your business training?
(training = learning from an expert who has already been tremendously successful in their area of training)

The answer will be reflected in your bank account. (Yes, this is a tough love email.)

I’ve given up trying to figure it all out on my own. Instead, I make a point of learning what I don’t know from those who are a proven success.

For example, I’ve learned a lot about Internet Marketing from people like Eben Pagan, whom I shared with you in my last email. And now, I get all of my clients from the internet. I never do networking or other similar strategies that are taught to new coaches. Instead, I’m using more “advanced” business strategies I’ve learned from very successful coaches.

3. Get trained by others who have been successful

Every once in a while I receive an email from someone on my newsletter list complaining that I frequently “promote” the knowledge of other experts. “Bill, why are you always promoting somebody?”

Here’s what they are missing: most of the key strategies I’ve used to grow my business and to grow as a person, I’ve learned from someone else!

I’m not at all ashamed to admit it. To the contrary, it’s typical that successful business people give credit to other people for contributing to their success.

I’m going to get real here. I want to share with you the knowledge of people who have made a radical difference in my business and life. And if someone prefers to stay in their comfort zone, I would ask them to unsubscribe from my list. If you stay on my list, we’ll have fun, learn from each other, and so forth. But it’s not my intention to provide a comfort zone experience.

I don’t want to see entrepreneurs continue to struggle because they stick to using business strategies that don’t work!

4. Adopt proven business strategies that work better than what you are doing now

If your practice – or your bank account – isn’t where you want it to be, then your current business growth strategies need to shift. Makes sense, right?

Over the next several months, I’m going share “advanced” business strategies to take your practice to the next level. Some are mine, some are from other experts. By the way, I call them advanced not because they are difficult, but because 95% of coaches aren’t using them, mainly because they don’t know how to put these strategies into place successfully.

This month, I want to share to with you the strategy of *group coaching*. I’ve recruited Mary Allen (who many of you may know as “Life Coach Mary”) and Eva Gregory, who are experts on this topic. I’ve admired their work for a while and we first became “friends” on Facebook. Now I’m excited to be sharing their expertise with you.

On Tuesday June 2, I want to invite you to a special telecall with Mary and Eva as my guests.  We’re going to delve deep into the topic of earning more as a professional coach. Mary and Eva will share their own personal secrets and success strategies on how they have both created an income beyond six figures as a life coach. And specifically, they are going to give you the inside scoop on group coaching.

Sign up for the telecall here:


Especially in these times, you need to learn new ideas and try better strategies to make your coaching business profitable so you not only make more money – but have a much bigger impact.

Here’s what you’ll learn:

  • How to make 3-6 times your hourly rate, have MORE coaching clients, and make over six figures while working only 3 days a week!
  • How Mary went from $30K in debt to $20K in savings in just 9 months.
  • How Eva Gregory, Mary’s partner in this project, “accidentally” became an expert in hosting group coaching programs.
  • The 3 Big Reasons why most coaches aren’t offering group coaching programs.
  • 7 Indisputable FACTS why every coach should be leading their own group coaching programs.
  • Bill is going to “grill” Mary on her insider secrets (and share a few of his own).
  • And, a surprise insight that you’re only going to hear on this call!

If that’s not enough, I’m going to be their guinea pig for part of the call, as they coach me on applying their advanced business strategies. I’m going to get grilled, and we’re all going to learn a lot. You won’t want to miss this part!

Ready to hear these breakthrough strategies from a true insider? (I’m eager to hear more myself!)

Sign up here:


It will not cost you anything to participate.

This ONE-TIME FREE Telecall takes place on Tuesday, June 2nd at 5:00 PM Pacific Time/8:00 PM Eastern Time.

I hope you can make it live on the call. If not, we’ll be sending out the recording to all who registered.



  1. Wonderful blog you have here but I was wanting to know if you knew of any discussion boards that cover the same topics talked about in this article? I’d really like to be a part of community where I can get suggestions from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Appreciate it!

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