I rarely see networking work really well.
It’s true, the majority of business owners I speak to either
network sporadically (“pitch and run”) or they spend a lot
of time networking… and …
They rarely get many clients through their networking
I see you investing your time and effort into networking
that doesn’t result in new clients and worse yet, it results
in you losing faith that networking can work for you.
Networking doesn’t work unless you follow certain basic
principles of enrollment:
- Go to networking events regularly with organizations that
have repeat visitors and a community
- Then concentrate on creating relationships first, enrolling second
- Have a compelling “elevator pitch” that leaves the people in
your tribe (your target audience) wanting more
- Have a unique business card with a call to action on it (see below)
- Most importantly: follow up and schedule a “get to know you”
session with potential clients. (Don’t wait for them to
follow up with you, they usually won’t, not because they’re
not interested, but because they are waiting for YOU to take
A question for you: Is your business card getting tossed
within 24 hours?
A business card specifically created for networking can be
an incredible tool to build your credibility, help you stand
out and also build an audience of people who are actually
looking for the results your service offers.
Here’s how to take a plain, boring business card and turn it
into a client generating machine.
Front of the Card ideas
- Put a picture on the front of your card that showcases your
personality. This is so people you meet remember you better.
- Write on the front of the business card: “I gave you this
card because I enjoyed meeting you. I’d love to see you
again, so look for me.” This line along with the picture
will cement you in their memory and it also invites them to
seek you out at the next event.
- Include a phone # or an email address (one or the other).
You want to encourage people to use the mode of
communication that you respond faster to.
Back of the Card ideas
- You want to include a “call to action”, so that when the
person you gave the card to goes home and looks at your card
again, they actually do something with the card instead of
just filing it somewhere or throwing it out.
- I recommend that you include a link to a web page offering a
high quality free gift like an ebook or audio from you.
- Nothing else should be placed on the back of the card, other
than the URL where they should go for that action, and a
short description of the benefits.
Here’s an example of the Back of a Business Card (using me
as an example)
“If you are coach, healer or small business owner who really
wants to make a difference with your service but you feel
disconnected, disempowered and you’re not sure of the best
ways to market yourself…
My free video training will help you find all the clients
you need in your own backyard.”
Then you put the URL of your free gift
Here are the benefits of having a card like this:
- You get to stand out in a sea of networkers
- You are inviting people who have met you once to come
seek you out
- You are developing relationships quicker
- You are establishing yourself as an expert
- You get to build your list when people you meet opt-in to
your call to action. And only the people who want what you
have will opt-in and get on your email list.
- You get to finally make networking work for you
Take a look at the examples below for some great cards that I
really love – and I’ve got some great free resources for you
Let me know what you think.
Once you’ve got a card that works for you, it’s time to
start learning how to work the room. Those are some
advanced networking moves.
But that’s later… Stay tuned, my friend. Stay tuned..
Business Card Examples
Here are two business cards that are outstanding examples of how to successfully engage your tribe and build your list!
PS if you’re curious about what emails you should send people after they sign up for your list, you can try signing up for the free gifts offered below and see what message your receive.
BUSINESS CARD #1
Back, with Free Gift Offer
BUSINESS CARD #2
Some great resources for Business Cards
Here are three great sites for getting free and low-cost business cards:
And here’s a great blog post with 15 great resources for designing a business card;