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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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The Best Way to Banish Should’s from Your Life | Ep. 53


When you’re in business, there’s a seemingly endless stream of things you should be doing.  It’s exhausting…

What if I told you that you can actually transform all of the “not so fun things” you think you ought to take care of in your business into tasks you actually look forward to?

How would your day-to-day business operations be different?

I am pretty sure you would enjoy your days so much more.

In this episode of the Big Shift, I share with you my favorite practice that helps eliminate should’s in my business and my life.

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Here’s What to Expect in This Episode

  • The key to turning a task you dislike into something you look forward to
  • How having too many things you should be doing zaps your energy—and how to get it back
  • What does it mean to “bundle joy”?
  • Why bundling joy can increase your energy and enthusiasm
  • Bill’s formula for transforming daily work tasks from feeling like a dread to a feeling like a treat

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