The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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What It Takes to Have a Truly Profitable Business | Ep. 55

Over 80% of small businesses survive check to check. That means if they don’t receive a new deposit this month, they’ll have trouble covering expenses and may risk going out of business. How can entrepreneurs thrive in such a stressful situation? They can’t…and here’s the way out!

My guest today, bestselling author and entrepreneur Mike Michalowicz, has helped thousands of small business owners think differently and in the process actually set the stage for more profit.

He’s here to tell us all about his radical new approach to the “paying yourself first” principle, where you put more emphasis on the money you keep (profit) vs. the money you generate (revenue).

Ah-ha moments are guaranteed!

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Here’s What to Expect in This Episode

  • What’s the “profit first” method and why should you be using it?
  • What’s the best way to calculate the true financial health of your business?
  • Why the way most people think about the numbers in their business is flawed?
  • How to shift to a “pay-yourself-first” mindset
  • Why you should put more emphasis on profit vs. growth

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