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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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You Are Not In The Business You Think You’re In | Ep. 41

You may not actually be in the business you think you’re in.  How do you find out?

Being confused about what business you are really in is a common business mistake.  And most entrepreneurs really are confused about it.  Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades.

You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee.

And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level.

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Here’s What to Expect in This Episode

  • How do you talk about what you do with potential clients?
  • What mindset is crucial to your business success?
  • What makes some businesses last for decades?
  • What helps your clients fall in love with you?
  • What should coaches or consultants really call themselves?
  • The truth about who you serve and how you serve them.
  • The crucial difference between marketing and getting referrals

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