You may not actually be in the business you think you’re in. How do you find out?
Being confused about what business you are really in is a common business mistake. And most entrepreneurs really are confused about it. Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades.
You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee.
And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level.
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Here’s What to Expect in This Episode
- How do you talk about what you do with potential clients?
- What mindset is crucial to your business success?
- What makes some businesses last for decades?
- What helps your clients fall in love with you?
- What should coaches or consultants really call themselves?
- The truth about who you serve and how you serve them.
- The crucial difference between marketing and getting referrals
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