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You Are Not In The Business You Think You’re In | Ep. 41

You may not actually be in the business you think you’re in.  How do you find out?

Being confused about what business you are really in is a common business mistake.  And most entrepreneurs really are confused about it.  Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades.

You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee.

And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level.

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Here’s What to Expect in This Episode

  • How do you talk about what you do with potential clients?
  • What mindset is crucial to your business success?
  • What makes some businesses last for decades?
  • What helps your clients fall in love with you?
  • What should coaches or consultants really call themselves?
  • The truth about who you serve and how you serve them.
  • The crucial difference between marketing and getting referrals

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