Definitive Guide to Finding Your Profitable Niche - Part 5

Create An Irresistible Marketing Message

Create A Powerful Marketing Message

Learn how to immediately grab the attention of the people in your niche.

Download the free PDF: “The Definitive Guide to Finding Your Profitable Niche”

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Don't Think of Marketing as Marketing

Even though I love marketing, I never think about it as marketing.

This is how I do think about it:

  • How do I get to know the people in my niche I am meant to serve in a deep and intimate way?
  • What is it I can do to help my tribe in a way that I am going to enjoy and that will make a difference to them?
  • How can I teach and educate my tribe?
  • How can I talk about my work in a way that creates excitement?

Marketing is not just, “How do I get people to hire me or buy my stuff?”

Marketing is the ultimate act of service where I get to teach, inspire and share who I am with the world.

What if you knew that you could freely give to as many people as possible because you knew that some of those people are going to be more than happy to hire you.

Now your job becomes two-fold: to figure out what cool things you can share with people, and to share your message with people in a way that has people be excited, enthustistic and eager to learn more!

Figure out what cool things you can share with people and find more and more people to share it with.
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How To Captivate Clients
And Grow Your List With An Irresistible Marketing Message

The first thing people always want to know about your business is “what do you do?”

If you answer, “I’m a business coach,” or “I’m a consultant,” you can already see people’s eyes start to gloss over.

Instead, the way to get people’s attention is by communicating what’s in it for them.

That’s what makes your marketing message “irresistible.”

And if you’ve already followed my 3 step formula for crafting your business niche, then creating your marketing message is easy!

Just fill in the blanks on the next page.

The Irresistible Marketing Message Formula

The Marketing Message Formula

I work with (target audience)

who have (challenge or problem)

I help them get (ultimate result or outcome)

For example, I recently worked with a client to (successful case study)

The 3 Key Elements Of Your Irresistible Marketing Message

  1. Your Target Audience

    Start by indicating who you work with so that your prospect (and you) will know right away if what you offer is right for them.

  2. Challenge/Problem You Solve

    If your client has a problem or challenge that you solve, their ears will perk up now!

  3. Ultimate Result or Outcome (what happens when the problem is resolved)

    Offering a highly desirable result will catch the attention of people in your audience and they’ll be interested in finding out more about your services.

BONUS: Spice Up Your Marketing Message With A Successful Case Study

What hooks your prospects is that you've produced similar results for others and they know you can do the same for them.

Marketing Language Example: Health Coach

“I work with new mothers (audience) who are struggling to lose the weight after childbirth (problem) to help them get back to their ideal weight and feel great about themselves (ultimate result).”

For example, I recently worked with a new mom who was exhausted and had no time for exercise after giving birth to her baby boy. She was increasingly depressed about her body. She thought she had no time for exercise.

Once I put her on my program, she was excited to see that the weight started to come off right away. She lost 5 lbs. in the first week. She was back to better shape than before she was pregnant in less than 3 months.

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The Definitive Guide to Finding Your Profitable Niche | Bill Baren
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