The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!

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About Us

Management | Coaching | Operations | Marketing | Delivery | Client Happiness | Finance


The Big Shift is a global authority for coaching and training entrepreneurs with a mission that positively impacts people’s lives. From bringing online trainings vividly to life to creating stirring live events, we provide powerful coaching and training for entrepreneurs around the globe to expand their vision and create extraordinary impact.

We provide high-leverage training programs, events, and coaching for entrepreneurs ready to transform their businesses & lives in ways they may not yet have imagined, to expand their impact and reach, radically expand income. Most importantly, we help entrepreneurs to align with their values and their sense of purpose in a way that brings deep fulfillment to their business and life work.

By creating both life-altering inner shifts to limiting beliefs and proven step-by-step roadmaps to success, The Big Shift has provided training for tens of thousands of aspirational business owners driven to create a ripple effect of change in the world.

We are a stand for fostering new ideas, bold entrepreneurs, and life-changing knowledge products that allow human beings to live healthier, happier lives. We are ambitiously committed to unleashing the full potential of humanity and working with tens of thousands of entrepreneurs who desire to do the same.



BillBill Baren
Visionary Alchemist
President & CEO

As co-founder of The Big Shift, Bill has become known worldwide as a transformational business coach. Over 50,000 people from 22 countries have participated in Bill’s online and live trainings. Bill has been certified as a Master Certified Coach (MCC) with the International Coaching Federation.

Bill’s purpose is to help conscious business owners make more money with their gifts by enrolling all the clients they want so they can make the difference they are here to make. He is the creator of the Big Shift Experience, Get Clients in Your Backyard, the Teleseminar Enrollment System, Time Mastery Program, and Master of Enrollment.

Bill loves hosting dinner parties with his wife, can’t get enough of movies and has been an American Idol fan for over ten years (shhhh).  One thing you may not know about him is that he has participated in the World Series of Poker for the last five years and has yet to be crowned the best poker player in the world (maybe one day soon).

PatrickPatrick Dominguez
Chief Marketing Officer & Co-Founder

Patrick leads the marketing operations at The Big Shift. Prior, Patrick served for 15 years as the Director of Marketing for six different companies. Patrick holds BS and MS degrees from Stanford University.

As a business coach, Patrick specializes in coaching highly accomplished business owners (with service-based business) to break into 7-figure incomes and scale the positive impact and the ripple effect they create.

As a transformational coach, Patrick helps people gain an understanding of their deepest unconscious patterns – and helps them become liberated from the unconscious beliefs and core wounds that are running their life. Patrick’s specialty is helping client feel whole, complete, and free from fear, insecurity, and lack of love connection or self-worth.

Patrick enjoys international travel and exploring new countries (he lived in Europe for 10 years), photography, trips to the outdoors, buying lots of books (and sometimes reading them), and discovering new restaurants in San Francisco.

Lisa FrostLisa Frost
VP of Operations & Culture

As the VP of Operations & Culture, Lisa serves as a key member of the executive leadership team and oversees building a scalable infrastructure and self-managed company culture at The Big Shift.

Lisa deeply believes that good systems and processes help people make better decisions, communicate transparently and lead more effectively. She is passionate about creating a company culture that fosters outstanding performance and empowers employees to tap into their core strengths and passion, show up authentically and embody a sense of ownership in the company.

Her eclectic background includes creating digital behavior change programs, launching a 12-coach startup company, operations and communications consulting and coaching entrepreneurs, executives, leaders and teams from around the world. She holds an MA in Integral Psychology and is a Certified Master Integral Coach™.

In her spare time you’ll find Lisa going for walks with her dogs, reading, kayaking or diving with manta-rays, sharks and dolphins.

mm-K150Susan Liddy
Director of Coaching

Susan Liddy brings over a decade of experience coaching clients around the world to confidently achieve their business and life goals. As a multi 6-figure business owner, Susan knows first hand what it takes to succeed in business and life. Her unique coaching style blends together her psychology and business background to create a motivational, inspiring, and action-oriented experience for her clients.

Susan holds a Master’s Degree in Counseling Psychology, and the Co-Active Professional Certified Coach Credential. She is the author of “The Secrets to Ultimate Living; What You Wish You Knew When You Were 20!”, “Love Based Marketing: The No Sell-Out, Cop-Out, Burn-Out Method To Attract Soul Mate Clients Into Your Business”, and is a regular contributor to The Huffington Post.

In her free time, Susan loves to spend time with her family, hike through the Redwoods and walk on the beach. She believes that one of the best ways to give back, live your purpose, heal the world, and feel truly alive is to build a 6-figure business doing what you do best.


Bill SilvermanBill Silverman
Big Shift Business Coach

Bill Silverman specializes in coaching contractors with 7-figure businesses, who know that they have huge untapped potential in their business that they just can’t seem to harness.  Bill helps his clients get their businesses growing strong, efficiently and profitably and find extra time for the other things they love to do in their lives.

Bill specializes in helping owners tackle difficult growth challenges. He is known for his ability to pinpoint and solve the real problems that hold you back and for helping you achieve more than you ever thought possible.

Bill’s coaching draws on his 25 years of experience in executive positions in marketing, human resources and business development at companies such as Marriott and CIGNA and from his PHD in Industrial/Organizational Psychology to help clients establish their businesses and lives successfully at the next level.

Bill lives outside of Philadelphia in South Jersey where he loves to run, read, travel and hangout with his family.

Denise warmerDenise Warner
Breakthrough Catalyst Coach

Denise has coupled her two decades of experience as a six-figure entrepreneur with her ongoing training in coaching, mindset, and personal development to support service-based business owners in moving past the limitations of their psychology (that all-too-familiar “stuck” feeling)  to create the businesses they have always dreamed of.

She is particularly passionate about her clients having more time to live bold, inspiring lives, supported by their businesses and not limited by the day-to-day running of them.

Passionate about having a life full of varied and juicy experiences, Denise is just as likely to be found 300 feet up a cliff face in the Sierras, kiteboarding, or skiing as she is facilitating a Balinese sound healing session at her office in the foothills outside of Sacramento.  She is also a proud step mom to two awesome boys, Ryer and Macrae. She is a big fan of wordplay and puns so if cheesy humor is not your thing, please let her know you are laugh-tose intolerant.

Missy SingerMissy Singer
Big Shift Business Coach

Missy is a multi-talent! With a history of managing multi-million dollar projects in the Corporate Entertainment world, she moved on to the Holistic community and has over fifteen years experience with counseling, healing, teaching, leading spiritual retreats, and event planning. With multiple credentials, she creates safe and compassionate spaces for her clients. Having grown up in a family-owned business, Missy loves supporting small business owners and has consulted for the past ten years with multiple businesses helping them go to the next level of success.

As a talented The Big Shift Business Coach, Missy loves supporting her clients in committing to a big clear vision with confidence, setting specific goals, and finally creating an easy step-by-step flow for their businesses – all with compassion, inspiration, and fun! She is committed to her clients achieving success on their terms

In her “spare” time, Missy is growing her farm and wellness business in NY along with her beloved and their chickens, ducks, cats and dog.

Kim ReddingtonKim Reddington
Big Shift Business Coach

Kim Reddington is a successful business coach and entrepreneur who knows how to help her clients get all the clients they want. Her first foray into entrepreneurship was at age 7, selling paperweights (a.k.a. painted rocks) to the neighbors. She didn’t come home until I sold all the paperweights. Kim went on to run an Avon business starting in high school, it set the stage for her to later continue to work for herself. After graduating college, she had a small 3 year stint in corporate America, before deciding she was going to do what she always told her mother she would do as a kid – own her own business when she grew up. That was in 1995, and she’s been building her business, and helping other business owners thrive ever since.

Johanna LymanJohanna Lyman
Big Shift Business Coach / Business Coach

Johanna is the CEO and Founder of NextGen Orgs. She helps fast growing companies get to their next level of success by unlocking the hidden potential of their leaders and building a culture that supports sustainable profitability. She has helped thousands of people all over the world build the business of their dreams and step into being the leader they’ve been called to be. She is a certified coach and business development expert with more than thirteen years of experience helping executives, consultants, and business owners build and develop successful businesses.

Prior to starting her own business in January 2005, Johanna was a CFP(R) at Merrill Lynch, a Divisional Vice President of Sales at Warnaco during the peak of their success, and she had a 10 year career working up the corporate ladder at Filene’s Department Stores, a division of May Co. She’s a Certified Change Management Specialist and Six Sigma Lean Professional (Green Belt).

In her spare time, she’s a poet with a penchant for slam, an avid stand up paddle boarder, mother of an amazing daughter navigating college, dog-mom to “Petey the Amazing Tripod,” and wife to the best husband on the planet.

Jenn-AugustJenn August
Head Coach – Results Coaching Fundamentals

Jenn August is a certified business success coach, success mindset expert and international speaker. Her proprietary success mindset system has gained her recognition as one of the world’s leading experts in removing subconscious blocks to business success. Jenn’s step by step process has helped her clients, double, triple and quadruple their income and relieve fear, doubt and feelings of unworthiness.

Through her work, she helps her clients see their true selves, their true gifts and their true mission so they can begin to live a life of clear purpose and abundance.

She believes that people were born to succeed and programmed to fail and that they can change their programming to create a wonderful life for themselves and their families. The expert works with multi-million dollar businesses to training companies to help their clients get the best results with their training systems. Spiritual Entrepreneur John Assaraf of “The Secret” endorses Jenn’s work and says, “Hypnotism is where it’s at and Jenn August knows how to do it and help you!”

jessicaJessica Libbey

Jessica has a passion for transformation and a love for the intricacies of the human experience. With a degree in psychology, as well as training certifications from the Interchange Counseling Institute and the Institute for Integrative Nutrition, she has a people-oriented background in counseling, life coaching and holistic health.

In her coaching, Jessica loves bringing together empathy, intuition and laser insight to guide and support her clients to break through what’s holding them back, build their confidence and help them feel the freedom to be all of who they are and create a business that truly brings them alive.

You’ll find Jessica in her hometown of Oakland, CA, where she delights in the diversity, the nature and the never-ending opportunities for connection, growth and fun. If you’re ever in Oakland, look for her gettin’ her groove on at Ecstatic Dance, strolling around Lake Merritt, loading up on fresh organic goodness at the farmers market or giving out her most favorite thing: free hugs.

Carrie BeersCarrie Beers

Insightful, enthusiastic, dynamic, national and international leadership and business coach who uses her thirst for knowledge and education to design unique programs that bridge the distance between corporate culture, leaders, and employees in companies that believe success is earned through positive action. Combining her strengths in motivating and training, she has propelled leaders to look at themselves as well as their leadership approach in new ways in order to create an empowered workforce. She has built a business that offers national and international organizations opportunities to balance people and profits through innovative programs that drive a shift in leadership evolution and thought.

Carrie has been featured as a guest columnist in The Providence Business News throughout her career. Over the last 15 years Carrie has spoken at RI-SHRM on several topics; Northeast IBM iUser Conference; NEMUG of Rhode Island; Rhode Island Insurance Professionals of RI (IAIPRI); Center for Women and Enterprise; The Association of Accountants & Financial Professionals in Business (IMA); A yearlong speaking series for businesses in RI on a monthly basis; Co-Host of a positive living radio show on WPRO; and at her own live events.

In her spare time, Carrie loves to play golf (really well or badly, depending on who you ask), explore wineries, enjoys time at the ocean, volunteering with Heroes to Hire, and mentoring recent college grads. She strives to live a healthy lifestyle, but still indulges when moved to. She is a single mom to her 20-something son, and a budding standup comedienne.

AlanAlan Roby

Alan Roby escaped from Corporate America about a decade ago after 18 years leading teams and producing results in a variety of financial services and software organizations.

These days you can find him working with our amazing clients in the Big Shift Coaching Program–where he serves as Program Director and as Business Coach—as well as working with individual clients.  Alan focuses on helping heart-based service providers who want to make a difference in the world do well while creating good.

When he’s not coaching, Alan loves pursuing his musical interests, traveling, and tending his garden in a sunny little suburb of San Francisco.

Lisa VincentLisa Vincent

At The Big Shift, you can pretty much find Lisa nosing around anything Client Success related! She is PASSIONATE about our client’s EXPERIENCE and their SUCCESS. She has decades of experience creating heart-felt connections with cherished clients and in professional positions where she drives forward project results that support them.

Lisa finds great joy in supporting the The Big Shift community and leading our team of passionate, talented Client Success professionals in doing the same.

She is a member of our Cross-functional Leadership Team – a team that works together to lead the organization toward achieving the company goals, vision, and mission. And we have a BIG MISSION – to help all of humanity unleash their full potential. Lisa truly believes that the more we can help our clients, the more clients they can help – the ripple effect in full force! Let’s see how far we can get this ripple to roll, shall we?

Lisa is trained in coaching, counseling, EFT, and Yoga Therapy. She loves witnessing the transformation of others and experiencing ongoing transformations of her own. When not in the office, you can find her moving and meditating, reading and learning, exploring and capturing incredible moments through photography, designing and enjoying delicious vegan cuisine, and deeply connecting with her loved ones. She also has a strong sense of compassion that fuels her support for animal, environmental, and social rights.

Lisa laughs a lot and thrives on positive energy. She believes that a great sense of humor is one of the most important keys to living a happy life.


Caterina VaticanoCaterina Vaticano
Event Manager & Curator of Connections

Obtaining a BS degree in International Business with a minor in Italian was a natural path for Caterina  since she has always had a  strong passion for building businesses and learning about different cultures. Her expansive and broad range of experience in the business world includes a successful 11-year tenure at a Fortune 500 company, as well as being the co-founder and managing officer of a premier manufacturing company for just about 10 years.

Her strong suits include mentorship, leadership, project management, business development, and customer relations. Her love for humanity and spirituality, combined with her desire to help people recognize their inherent strengths, led her to a certification in life coaching and ultimately to The Big Shift.

Caterina lives in the beautiful community of Walnut Creek outside of San Francisco with her husband of 24 years, two children, and little “zoo” of dogs, cats, chickens, and turtles. She treasures her home space and enjoys a beautiful, simple, and natural life which encompasses organic gardening , cooking, and connecting with friends and family.  She loves spiritual and informative documentaries and films, and studies holistic health and metaphysics.  Recently, she has been incorporating the use of pure essential oils and herbs for well being and vitality in mind, body, and spirit.


Lauren Nickoloff

Lauren Nickoloff
Marketing Director – Partnerships & Email Management

Lauren holds Master’s degrees in Psychology and Marketing and has been working in the field of Marketing for several years. Lauren develops and manages relationships between Bill Baren and his much-loved partners by handling the day-to-day tasks and challenges of partner promotions. Lauren also contributes as Manager of Email Marketing.

She is thrilled to have found a career that beautifully combines her interests in human development and social-conscious marketing.

Lauren lived in San Francisco for 15 years before moving to Asheville, North Carolina. She loves to soak up her new city’s unique culture, bake artisan bread, tend to her garden, and hang out with her cats Johnny Cash and Schatze. She has an exuberant interest in documentaries, vintage hairstyles, mid-century design. 

BiancaBianca Kamper
Junior Marketing Specialist

Bianca finished her bachelor degree in Corporate Communications and has worked in the fields of event management, sponsoring and online marketing in Vienna, Austria. She came all the long way to Oakland to join the marketing team of The Big Shift.

Bianca has a passion for all different kinds of sports. She loves to go snowboarding, running, horseback riding or whatever comes up to her mind. Since she has moved to Oakland, she also enjoys to ride her bicycle to explore the beautiful bay area and its fascinating nature.

She is thrilled to be part of the team at The Big Shift and to start this great experience abroad.

rain-profileRainvale Molde
Jr. Web Developer | Marketing Assistant

Rainvale has a degree in Electro-mechanical major in Industrial Automation. But he chose a career what he loves to do, which is doing crazy things on the Internet.

He has started his online career in 2009. Now he’s helping the company build web pages and assists in marketing campaigns. He is a hard working person and is ALWAYS happy to help.

During the weekend, he actively participates in Christian fellowship. He is a young adult leader and has a passion in helping the development of other young leaders in their church. He proclaims God’s word on his own way and talent.

Client Happiness

Rachel KasparRachel Kaspar
Program Success Advisor

Rachel is our Program Success Advisor who works with our members to ensure they get the most out of their program.

Rachel believes in the power of delivering a white glove experience and strives to always operate with the upmost integrity in all that she does.

Rachel has worked in Affiliate Marketing and Account Management for the greater part of her career, and has a true passion for client experience.

She recently uprooted her life in Austin, Texas where she is from, and traded the city lights for the rolling hills of Ohio! In her sparetime, she likes to take her boston terriers hiking and paddle boarding, trying out the breweries and wineries in the area, and spending time with her boyfriend and family.


Jamie WoodworthJamie Woodworth
Finance Team

Jamie brings years of innovating systems, processes, and procedures to the The Big Shift finance team. Jamie spent several years working in criminal justice before moving into the banking industry, where she geeked out on real estate loans and property law, and led two large teams before departing the corporate world in 2017.

The very definition of a nerd, Jamie is passionate about lifelong learning. Endlessly curious, she has a love of learning more about alternative healing modalities, the mind-body connection, and all things health related. She enjoys local craft beer, cookies dipped in cappuccino, great food, trivia, Disney movies and long naps. When she’s not cheering for her husband and son at their various competitive sports endeavors or caring for her young daughter, Jamie can be found reading, baking, crocheting, travelling, and spending as much time as possible enjoying nature in the mountains of Colorado where she loves mountain and road biking, running, yoga, and hiking.


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