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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Help a blogga out

I just got reviewed on Why My Blog Stinks:

So now is a good time to solicit comments from you on:

  • What you like and don’t like about my blog
  • What you want more of and less of

I’d love to know. Help a blogga out…

Success Tip #1

Success Tip #1

  • Think of 3 things you love to do
  • Write them down
  • Create ways you can incorporate more of these things into your business

The last time I did this exercise for myself this is what I came up with:

  1. Write – started a blog
  2. Come up with new ideas – created an ideas document, separate from my To Do List (I call it a playlist) that I check every few weeks
  3. Watch Movies — came up with a list of movies with amazing spiritual lessons, that I will begin featuring in my blog and in my newsletter

Would you like to share your experience with following this tip?

Barry Manilow Business School

Freakonomics tipped me to this:

City officials in Sydney, Australia have found a way to clear out the hooligans who gather at night in parking lots and discourage solid citizens from frequenting restaurants: they’re going to play Barry Manilow music, really loud. This may attract an undue collection of Fanilows, the worldwide guild of women who love Barry, but they are presumably better customers than the existing hooligans.

** Reminder **
Create an environment that’s perfect for your ideal clients. Not only will you attract the people you want to your business, but you will also chase the ones you don’t want away.

Business Bystander Effect

On March 13, 1964 Kitty Genovese was brutally murdered near her apartment complex in Queens, New York. She was an ordinary girl. The stabbing was not extraordinary for NYC in the mid-60’s either. What shocked the nation was that 38 people witnessed the happenings and no one called the cops until thirty-five minutes after the assault began. How is it possible that 38 people allowed an innocent 28-year old woman get killed and did nothing? How can this be? What’s wrong with these people?

What does this have to do with business and entrepreneurship?

A single person will typically intervene if another person is in need of help. However, when more than one person witnesses a situation in which their help is needed, there is lesser likelihood of intervention. In some instances, a large group of bystanders may fail to help a person who obviously needs help. This is known as the bystander effect, where each individual experiences the diffusion of responsibility and simply chooses not to act.

What does this have to do with business and entrepreneurship?

The more people we have working with and for us in our ventures, the more likely we may experience the business bystander effect. You’ve been a part of this phenomenon, I am sure.

I am bystanding now. There’s an email in my in-box asking for volunteers to lead the next teleconference. I am not that into it. Apparen’tly, neither is anyone else. It continues to sit in my in-box, waiting for someone to respond. Had the email been directed only to me, it would certainly not have taken me a week to respond.

I spoke in a company a month ago where I saw a white elephant in the room. Everyone else saw it. In fact, they’ve been seeing it for a long time. Yet no one talks about it and no one does anything. It’s too big. The responsibility is massive. Yet someone needs to make that phone call. Someone needs to own the white elephant. Someone, anyone, help!

** How is bystander effect playing out in your business?
** How can each project be conceived with each member taking full ownership of his/her part?
** How can your company structure be designed with the bystander effect in mind?

I want to know…

The Chicken Soup Nazi

I had an interesting “Soup Nazi” experience at the Farmer’s Market today. The woman selling organic pasture-fed chickens became really rude to me because I wasn’t standing in line properly. I had visions of my teacher yelling at me in first grade during an evacuation drill (I was born in the Soviet Union – for anyone that doesn’t know me), during which we needed to line up in a single file line. I didn’t like to be talked down to at as a seven year old and I don’t like it now.

Yet I thought she was simply having a bad day, so I smiled and collected my chicken. She proceeded to short me $5 on the change. When I told her of this mistake, she began yelling at me. Then she told me that she knows what I look like and might not sell to me again. “Is this really about me?” I asked. She just gave me a dirty look.

Now, Hoffman Chickens are the only regular organic pasture-fed chicken suppliers at the Market. Marin Sun Farms, the other supplier, only brings in chickens on a rare occasion for double the price. I had a dilemma. Somehow I stayed calm and made a gut decision I gave the woman her chicken back and collected my $. All I wanted was a chicken and friendly service. All I got was the chicken. It simply wasn’t good enough. A few people came over to me and said that’s how the woman is all the time. She is “grumpy” said one of the other vendors nearby.

I remembered the Soup Nazi again. He thought his soup was so good that he didn’t need to be nice to his customers. The chicken lady sells out every week and has very little competition in the organic pasture-fed chicken market. She places a lot of value on the quality of the chicken and no value on her customer care. It’s a short-sighted strategy. One day she will find herself with lots of chickens and no customers. It makes sense as she does care more about the chickens than her customers.

The story ends with me going to the Marin Sun Farms stand and pre-ordering more chickens from David, one of the friendliest sellers at the market. Hoffman Chickens lost a customer. Marin Sun Farms gained a customer despite their less frequent delivery and much higher prices.

I learned a lot from this experience, but most of all I was reminded of this mantra:

Place a high value on the experience of your customers in your selling process. How you sell is a big part of your branding and the perception your customers will have of your business.

** Does your selling or client attraction process match the personality of your business?

** How can your selling process reflect more of your brand and come from a place of integrity?

Mistaken Identity Tragedy

Only a true story could be so unbelievable. I can’t even imagine being the paren’t of one of these two girls. Their emotional rollercoaster is inconceivable to me.

_____________________

Mistaken Identity Follows Tragic Crash 
by Russell Working and Tim Jones
Tribune staff reporters
May 31, 2006, 8:15 PM CDT

GRAND RAPIDS, Mich. In a tragic case of mistaken identity, the family of an Indiana college student believed to have survived a multiple-fatality crash in late April said Wednesday their daughter was dead, while the paren’ts of a student thought to have died in that collision learned their daughter was alive in a Michigan hospital.

The sad and extraordinary story came to light on a Web log set up by the family of Laura VanRyn, a 22-year-old student from Caledonia, Mich. Her relatives had kept a five-week vigil at the Grand Rapids hospital bed of a young woman they thought was their daughter.

Uncertainty about the woman’s identity grew this week as she regained consciousness, and dental records confirmed the student the VanRyn family had been watching over was actually 18-year-old Whitney Cerak of Gaylord, Mich.

The Cerak family had unknowingly buried VanRyn on April 30, in the northern Michigan woods about 180 miles north of Grand Rapids.

Our hearts are aching as we have learned that the young woman we have been taking care of over the past five weeks has not been our dear Laura, but instead a fellow Taylor student of hers, the VanRyns said on their blog.

Authorities in Indiana were trying to unravel the heartbreaking mix-up on Wednesday, five weeks after five people including four students from Taylor University, a small evangelical Christian college in Upland, Ind. were killed in a crash on Interstate Highway 69, near Marion.

Confusion apparen’tly began in the hectic moments after the deadly April 26 crash involving a semi-tractor trailer loaded with baking flour and the Taylor University van, returning from nearby Ft. Wayne. Grant County (Ind.) Coroner Ron Mowery, whose office handled the death investigations, apologized during a news conference Wednesday for the mix-up.

He described an accident scene where purses and wallets were strewn about and that acquaintances of the students had identified the survivor taken to a Ft. Wayne hospital as VanRyn. He said no scientific testing was conducted to verify the identifications.

“I can’t stress enough that we did everything we knew to do under those circumstances, and trusted the same processes and the same policies that we always do,” Mowery told reporters in Marion, Ind. “And this tragedy unfolded like we could never have imagined.”

The truth about the identities of the two young women began to take shape in recent days, as the VanRyns watched Cerak slowly recover from serious head and neck wounds at a Grand Rapids rehabilitation center for victims of brain damage. Bruce Rossman, a spokesman for Spectrum Health System in Grand Rapids, said the VanRyn family’s doubts mounted as Cerak gained more awareness of her surroundings.

They said a couple of times they called her Laura and she said, “No, Whitney,” Rossman said.

“Acting on suspicions, the two families conferred on Tuesday,” Rossman said, “and requested dental records be checked. By Tuesday night the families knew the young woman was not Laura VanRyn. Twelve hours later, at mid-morning on Wednesday, dental records proved the recovering woman was Cerak.”

Rossman said he did not know the specific nature of Cerak’s injuries or the extent to which her identity would have been obscured by wounds, bandages or other markings. “There was some general trauma associated with the accident, including bruising and swelling,” he said. The families issued a joint statement Wednesday, saying these two wonderful young women shared a striking similarity in size, hair, facial features and body type.

Our families are supporting each other in prayer, and we thank our families, friends and communities for their prayers, the families said in a prepared statement.

In Laura VanRyn’s hometown of Caledonia, Mich., friends and residents were stunned. Memorial Day flags were still flying along Main Street in Caledonia, Mich., a community of 1,100 people, when the local schools sent home a flyer saying Laura VanRyn was dead.

Monte Munjoy, a middle school physical education teacher who knew VanRyn, said teachers were given the news at a staff meeting and everybody’s jaw just hit the floor.

“We thought she was the sole survivor of the accident,” Munjoy said.

Brenda Tuttle, whose son attended school with VanRyn, called the news devastating.

“You can’t imagine losing a child, then you think your daughter is gone but she’s not, or you think you think your daughter is alive but is not,” Tuttle said. “I can’t imagine how you would handle something like that.”

Five weeks ago the local newspaper in Gaylord, the Herald Times, published an obituary for Whitney Cerak. It read, “She lived a wonderful, full, but short life.” The casket was closed for her funeral.

Now the bedside vigil has changed, with Cerak’s mother and aunt tending to the 18-year-old.