WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Is $300 better than $1 mil?

June 2 by Leave a Comment

Half Arsed Ideas thinks so. In his post, Anthony describes how his favorite band (The Grates) decorating the stage with $300 worth of balloons is perfect for their audience. U2-like $1 million dollar pyrotechniques wouldn’t be.

“So the next time you’re trying to create an idea out of thin air: Don’t think big. Instead give some thought about what small simple thing will provide a perfect solution fit for your business or project and you just might save yourself some cash as well as meet the true expectations of your customers.”

What’s the simplest thing can you do today that would appeal to your clients? What’s your $300 worth of balloons?

Thank you for the reminder, Anthony.

Filed Under: Business, Creativity, Marketing, Prosperity

Intuition in Business

June 1 by Leave a Comment

Children are amazing teachers. They have a natural ability to get to the heart of the matter. They listen to their intuition. We have a lot to learn from them for ourselves and our businesses.

Drawn! pointed me to a clip that reminded me of this notion.

* What is your intuition telling you about the direction of your business, product, service or current marketing campaign?
* Is this aligned with your value system?
* How can I market my business to the intuitive nature of my clients and not their conditioned responses?

Filed Under: Business, Creativity, Marketing

The Wave of the Future

June 1 by Leave a Comment

Lynn Kindler asked a vital question of how can we show and act our beliefs through the actions of how we lead our lives?

Yes, we can all do something for what we believe in.

* We can decide to work on ourselves and influence others not by preachy force but by the powerful resonance of our voice, our words and our being

* We can commit to our businesses being more than about profit

* We can consciously decide not to put our dollars into developments, chain stores and gas guzzling cars.

* We can blog about how we want to see the world, our businesses and our leaders

* We can be the revolution.

The ripple we create today can be the tidal wave of the future.

Filed Under: Blogging, Leadership, Social Responsibility

Transformation through Technology

June 1 by Leave a Comment

Michael Bungay Stanier points to an article on Ray Kurzweil theory on the transformation of the human race through technological advances.  “We won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress at today’s rate.”

“In practical terms,” Kurzweil added, “human aging and illness will be reversed; pollution will be stopped; world hunger and poverty will be solved. Nanotechnology will make it possible to create virtually any physical product using inexpensive information processes, and will ultimately turn even death into a soluble problem.”

Wouldn’t that be something?  Or would it?


Filed Under: Creativity, TidBits

The Zone of Genius

May 31 by Leave a Comment

The Zone of Genius what the? Yes, this is our G-spot of personal fulfillment. When we are in that zone, we are lost in the ecstasy of the experience. Time flies in fact, time ceases to exist.

Seth Godin writes that he can count on one hand the number of marketers he knows who get to do “Marketing” every day.

Marketers leave their Zone of Genius for their long list of things they do (budgets, coupons, projections, photo shoots, bizdev meetings, meet and greets, etc.) that is technically marketing–cause I think everything an organization does is marketing–but is hardly in the sweet spot.

This happens in our businesses all the time. As an example, I started a record label in 1995 because I loved music and wanted to produce. Yet I spent most of the time doing other things. I was out of my zone too much, wound up being burnt out and leaving the industry all together.

What is your Zone of Genius and how can you spend more time there?

Filed Under: Business, Success, Zone of Genius

Intention to Action to Success

May 29 by Leave a Comment

Today is as good of a day as any to create positive movement in my business. I will start with an intention:

Intention
I have a new Creative Entrepreneur Catalyst Program that attracts more clients that I can handle on my own.

I can feel the power of that intention. I am experiencing its inspiration propelling me to action. So what’s the next action step to take TODAY to move me closer to my intention?

Action
Craft an email to my ezine list asking my readers what is the one problem they would most like to solve for their business and/or their life.

I now feel good since I can write and get this email out in 15 minutes or less. I also know it will move me closer to my intention.

Result
The email is written and sent off to my virtual assistant to get out to my list. The answers will help me craft a better program since it will be based on what entrepreneurs really want and not what I think they want. It feels good.

*** Invitation ***
* Create an intention for your business
* Feel the power of it
* What is one simple action you can take to get your closer to your intention?
* Now do it

Share your results. BTW, I did this experiment in real time and got immediate value from it, so I wanted to post this and invite others to get value from it, too.

(Total time to post this entry, to set an intention, to figure out my action step and to take it — 20 minutes)

Filed Under: Business, Coaching, Success
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