WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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The Wave of the Future

June 1 by Leave a Comment

Lynn Kindler asked a vital question of how can we show and act our beliefs through the actions of how we lead our lives?

Yes, we can all do something for what we believe in.

* We can decide to work on ourselves and influence others not by preachy force but by the powerful resonance of our voice, our words and our being

* We can commit to our businesses being more than about profit

* We can consciously decide not to put our dollars into developments, chain stores and gas guzzling cars.

* We can blog about how we want to see the world, our businesses and our leaders

* We can be the revolution.

The ripple we create today can be the tidal wave of the future.

Filed Under: Blogging, Leadership, Social Responsibility

Habits make or break your business

May 25 by Leave a Comment

When I ran a music distribution company, it became clear to me that creating a habit for all my clients of buying from us on a weekly basis was vital to my company’s success. Making or receiving calls to and from my best sales people became routine and blended into the conscious and unconscious schedule of our customers.

Today’s post from Seth Godin reminded me of that.

If you want to grow, you’re either going to have to get more people to adopt your habit, (which might require breaking a different habit) or somehow increase habitual behavior among your happy customers.

* Increase the frequency of your newsletter from a monthly to a weekly habit
* Post to your blog daily and your readers will rely on you
* Find products (especially ones that are not one time purchases) in your store that loyal early adaptors will seek out thus creating a habit of coming into your establishment
* Create a schedule for your clients and your services (ex. They come see you 1st and 3rd Friday of every month) and make it easy for them to put it into their calendars)
* What else?

Filed Under: Blogging, Business, Success

Blog Blog Blog is not just Blah Blah Blah

May 18 by 1 Comment

Why I decided to blog is so perfectly captured by Marc Cuban that I thought it was perfect for my first post. Here is a part of what Marc wrote:

“I can write about anything. I can write opinion. I can report facts. I can ask questions. I can jump from topic to topic to topic… One minute I’m a reporter, communicating what happened and where, the next I’m an opinion columnist. The next I’m op-ed, punching or counter punching someone in traditional media… It’s all up to me and it’s fun. My blog is just that. Mine.”

Well, my blog is mine and hopefully will be yours, too.

Filed Under: Blogging
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