WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

The Gaping Void

June 20 by Leave a Comment

The gap between cheap and expensive is widening. According to Seth Godin, the price of a cheap bike used to be $39 while an expensive bike was $300 (8:1 ratio). Now a bad bike costs $69 while the top-of-the-line model goes for upwards of $8000 (116:1 ratio on the premium model).

I find it that many of my clients are often afraid of raising their prices or setting their prices at a premium in the first place. It’s impossible to compete on cheap for a boutique operation. It’s more fulfilling AND profitable to sell something remarkable and charge a premium for it.

_______________

  • What’s remarkable about your product or services?
  • Are you currently undercharging?
  • How can you repackage what you already market or sell to get more of a premium for it?
Filed Under: Business, Marketing, Prosperity, Success

The Biggest Challenge

June 15 by Leave a Comment

What is the biggest challenge you have in building your business? I emailed all of the subscribers of my Coach Talk newsletter to ask them this question. Below are some of the answers:

  • Making decisions, picking from choices at hand
  • Knowing what I want and then going for it (trusting my intuition more)
  • How to stay committed to the things I really want to do
  • Channeling the energy into one or two things and sticking to it
  • The best way to market and/or sell my products
  • Having confidence to take massive actions
  • Producing product fast enough and getting the word out to qualified buyers
  • How to transition from a secure job to having prosperity in my own business
  • Staying focused on business building while balancing other desires
  • How to set up a structure for yourself when you are your own boss
  • Difficulty in talking and promoting myself
  • Patience in waiting for marketing to bring in more clients
  • Break through my own inner battle to START something new
  • Aligning myself with what I really want for my business
  • Figuring out why my marketing is not as effective as I would like it to be
  • Committing enough time to business development

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What are the patterns we see here?

Add some more comments about your biggest challenges…

Filed Under: Business, Coaching, Success

The Edge of Bankruptcy

June 13 by Leave a Comment

One night I went to bed a genius and woke up the town idiot. –Michael Volkema, the chairman of Herman Miller

One day you will find your business shrinking or on the edge of bankruptcy. This won’t happen to me. Yes, that’s what I am subconsciously thinking as I write this. I know too much. I have too much experience for this to happen. I’ve been through downturns before and know what to look for.

I’ve created an illusion for myself that my business will continue to grow and the marketplace will always have a need for my services and products. It’s simply an illusion.

The best way to minimize (not eliminate) the chances of the downturn for your business:

  • Don’t take for granted the times the business is going well
  • Continue to spend time & money in R&D of new products, trends & services
  • Be a flexible leader that listens to members of your team, your clients and your industry
  • Adopt successful principles from outside of your industry and comfort zone
  • Position your business to follow the natural flow of trends better yet position yourself to start trends (naturally)
  • Take risks and choose the courageous path
  • Remember that you get the highest rewards when you invent something new rather then make something old a little better
  • Evolve yourself and the business will follow your evolution
  • Share one of your own rules in the comment field


Filed Under: Business, Prosperity, Success

Success Tip #1

June 7 by Leave a Comment

Success Tip #1

  • Think of 3 things you love to do
  • Write them down
  • Create ways you can incorporate more of these things into your business

The last time I did this exercise for myself this is what I came up with:

  1. Write – started a blog
  2. Come up with new ideas – created an ideas document, separate from my To Do List (I call it a playlist) that I check every few weeks
  3. Watch Movies — came up with a list of movies with amazing spiritual lessons, that I will begin featuring in my blog and in my newsletter

Would you like to share your experience with following this tip?

Filed Under: Business, Creativity, Success, Zone of Genius

Barry Manilow Business School

June 7 by Leave a Comment

Freakonomics tipped me to this:

City officials in Sydney, Australia have found a way to clear out the hooligans who gather at night in parking lots and discourage solid citizens from frequenting restaurants: they’re going to play Barry Manilow music, really loud. This may attract an undue collection of Fanilows, the worldwide guild of women who love Barry, but they are presumably better customers than the existing hooligans.

** Reminder **
Create an environment that’s perfect for your ideal clients. Not only will you attract the people you want to your business, but you will also chase the ones you don’t want away.

Filed Under: Business, Marketing

Business Bystander Effect

June 5 by 1 Comment

On March 13, 1964 Kitty Genovese was brutally murdered near her apartment complex in Queens, New York. She was an ordinary girl. The stabbing was not extraordinary for NYC in the mid-60’s either. What shocked the nation was that 38 people witnessed the happenings and no one called the cops until thirty-five minutes after the assault began. How is it possible that 38 people allowed an innocent 28-year old woman get killed and did nothing? How can this be? What’s wrong with these people?

What does this have to do with business and entrepreneurship?

A single person will typically intervene if another person is in need of help. However, when more than one person witnesses a situation in which their help is needed, there is lesser likelihood of intervention. In some instances, a large group of bystanders may fail to help a person who obviously needs help. This is known as the bystander effect, where each individual experiences the diffusion of responsibility and simply chooses not to act.

What does this have to do with business and entrepreneurship?

The more people we have working with and for us in our ventures, the more likely we may experience the business bystander effect. You’ve been a part of this phenomenon, I am sure.

I am bystanding now. There’s an email in my in-box asking for volunteers to lead the next teleconference. I am not that into it. Apparen’tly, neither is anyone else. It continues to sit in my in-box, waiting for someone to respond. Had the email been directed only to me, it would certainly not have taken me a week to respond.

I spoke in a company a month ago where I saw a white elephant in the room. Everyone else saw it. In fact, they’ve been seeing it for a long time. Yet no one talks about it and no one does anything. It’s too big. The responsibility is massive. Yet someone needs to make that phone call. Someone needs to own the white elephant. Someone, anyone, help!

** How is bystander effect playing out in your business?
** How can each project be conceived with each member taking full ownership of his/her part?
** How can your company structure be designed with the bystander effect in mind?

I want to know…

Filed Under: Business, Leadership, Social Responsibility
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