WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Flat Tire

Tow TruckI got my sixth flat tire this year. Don’t ask. It’s a mystery that I can’t seem to solve. Today I didn’t mind.

My tow truck driver/owner, John Reyes, was a treat. He was professional, personable and actually asked me questions. It was shocking to have a stranger be genuinely interested in my life and my experiences. The power of a simple question and the power of caring about another human being is what endeared me to him. I am now a loyal customer. I do hope I won’t need John’s services, but I will use him when I am in need and will tell everyone I know about the pleasant experience I had with him.

Sometimes being nice is the only differentiation your business needs for success.

BTW, John Reyes from Reyes Towing & Transporting is located in Daly City, California and can be reached at 650-271-5832.

Self-Employed Mantra

Anyone that has ever been self-employed knows, it’s not always easy. It’s not easy being a good boss and it is especially not easy being a good boss to yourself.

Here is the Self-Employed Mantra

** Keep you word. Call when you said you would call. Complete the job on time. Promise and deliver.
** Provide Benefits. Get health insurance, regular savings and retirement savings plans.
** Pay Less Taxes. Do whatever you can to deduct EVERYTHING within legal limits. Get a great book-keeper and accountant.
** Get Help. If you don’t have an assistant, you are the assistant.
** Keep In Touch. Creating a system of keeping in touch with your customers is the most effortless and most effective way of marketing your products or services.
** Empty Space. Have the time and space in your schedule where you get to create with absolutely no interruptions – no cell phone, no computer, no books, no people – just you and an empty piece of paper (OK – pens are allowed).
** Dream BIG. If you are working for yourself and you have no ceiling, you might as well be reaching for the stars.

Here’s another post on the subject:

** Megillustrations

What are some of your secrets? Please share.

Love Your Customer

One of the business disconnects I notice in a lot of my clients is that they don’t love their customers. Sometimes, they don’t even like their customers.

Seth Godin’s post reminded of this.

  • What can you do shift your business so that you love your clients more?
  • What can you do to shift yourself so that you love your clients more?

Business Catalyst

In order for our business to significantly grow, the business needs to change. What is the launching pad for this change?

When we change how we look at our business, our business changes.

  • How can the act of looking at your business be a catalyst for growth?

There is NO Competition

We have no competitors. It’s not about measuring our self or our business against anyone else. It is about continuing to refine what’s unique about what we do. It’s about zeroing in on your essential zone of genius.

Shift into the mode of creating peak performances for yourself, your team and your business away from the mode of comparing yourself to others.

When your business starts to become more about you and less about your competition, you will cease to have any competitors.

The Great Non-Thinker

The Thinker

Historically, our society has rewarded us for being great thinkers and for possessing an analytical mind. The 21st century is bringing a shift to this trend. We have entered the era of the Great Non-Thinker.

  • No more worrying
  • Less of that little voice that is telling us we can’t do something
  • More control over our mind and our thoughts

We spend a lot of time dwelling on our problems without really doing anything to solve them. This often happens while we are doing something else. We might be thinking about a meeting scheduled for tomorrow or about an argument we just had with our business partner, while in another meeting or even while talking to an employee. This takes us out of being present in real time and puts us either into the future of planning or into the past of reliving our argument. It diminishes our ability to enjoy and be effective in what we are doing now. So what I am suggesting is we can all use the permission not to think about things all the time. Problems can also be solved in our subconscious. How many times have you gone to bed needing something solved or a new perspective, only to wake up with a solution or a refreshed outlook on a situation? Often, it is precisely when we step away from a problem that an answer comes to us. I am not suggesting that we stop thinking all together. I am suggesting that with greater control of our own minds, we can lead happier, more present lives and design the business of our dreams.

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What can you do to set aside time to solve a problem your business is currently having while giving yourself permission not to worry about it in the meantime?