I find that it’s important for each of us to create an environment where we can tap into our ideas. Yet, the art of business (and life) is more about tapping into our intuitive knowing of which ideas we actually pursue. Yes, and pursue them regardless of what other people and the marketplace thinks. We live in a world that reinforces our need for approval and for constant seeking of external gauges of what works and what doesn’t. The only gauge to listen to in making decisions is your gut.

Let your mind gather all the data, but let your gut be your guide.

This is what Seth Godin has to say about it:

“Do you go with your instinct? Is your gut reaction to be trusted? After all, you’ve been right before. After all, you’ve been wrong before.

The analysis, based on past events, certainly seems sound. But your instincts are the only way you’re going to do something unsound.

And unsound things become hits. Sound ones never do.

Who Moved My Cheese was unsound. So was publishing a book two years after you started blogging every chapter. So was an expensive, unfitted, almost untailored suit from Milan. So was running against Joe Lieberman.

The challenge is not to somehow persuade those in search of soundness to change their minds. The challenge is to do enough of a gut check to decide whether you should defend your instinct. And then do it.”

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• Which idea you’ve had simply not leave you alone?
• Which idea feels right, yet really scares you?
• Which idea would revolutionize your industry?
• The pursuit of which idea, would make the biggest difference in your business and your life?