WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

A confession & my top 3 new learnings

I am back at my office after an amazing Big Shift Experience and then a week off to take care of myself and get the much needed rest my body has been craving.

I have to confess that this is the first time ever I took time off right after a big event I was hosting and I’ve gotta tell you, taking care of myself in this way feels awesome.

But I digress…

What I really want to talk to you about is what I learned from putting together my biggest (over 250 participants) and best event ever. The sheer power of the big shifts happening in the room was awe-inspiring and the community that was created was gratifying to me at the core of my being.

Since the Big Shift Experience, I’ve been getting tons of emails and phone calls with what I can summarize as a one question “How did you do that?”

So without going into the nitty-gritty details of what it takes to create a community, do a mega-successful launch and design a transformational experience, I want to give you the highlights of what I learned.

#1 My favorite trifecta of intention, commitment and design works today more than ever.

Here’s how I think about the process of creating:

First I set the intention of what I want to create – what transformation I want my participants to experience, how do I want them to feel, my goals and as much vision about the program as I can muster.

The second, and arguably the most important aspect of this is the commitment. The commitment to bring to life my intention. The commitment to mastering the elements of what I am creating, the commitment to delegate all aspects of the project that I don’t intend to master; and the commitment to being the best me possible throughout the process.

For me, the rest of it is all about design – how do I design my program, my 1-on-1 service or my event to create the results I want my clients to get AND the experience I want them to have.

And yes, I do believe design is a key component to creating anything. So why not think of myself as a designer of amazing results and transformational experiences for my clients?

#2 – In today’s age of lots of connections with very little depth, a deep supportive community of individuals connected by a common desire is the missing piece for most business
owners.

My whole team and I have become community junkies… we want to be creating communities and we want those communities and every participant in them to feel like they are not alone.

And what I am seeing in all of my programs, especially the Big Shift Coaching Program is that there is an incredible thirst for feeling like you are a part of something bigger and for knowing that others have your back.

As a society, we are in a period of mourning the loss of community. Personally, instead of mourning for it, I believe that the future of the planet is dependent on creating and leading these communities. So I am committed to this today more than ever.

#3 – Pattern interrupt is key for success.  

We are so ingrained in our current way of thinking, our established habits and our way of being in the world. NOTHING will ever shift for us unless we shake things up.

So participating in experiences that help you interrupt your patterns (which helps you to be a lot more at choice in creating new patterns) is one of the few effective ways to create change in your life.

Yes, it is foolish to be thinking the same way and performing the same actions and be expecting different results.

These are just a few of things I learned or now own in a deeper way as a result of the Big Shift Experience.

So what did you get out of my learning? What do you want to commit to now? Share your comments below.

Inside scoop about my three marriages?

There are three relationships that I hold sacred in my business.

Without these relationships, the success I have achieved would not be possible. Without these relationships, my reach and my impact would be a fraction of what I’ve been able to create. Without these relationships, my level of fulfillment and satisfaction would pale in comparison to what I experience every day in my business.

I am grateful every day for what I have been able to create through my three marriages in my business.

So what are my three business marriages?

1. My audience – the people I have committed to serve. I am committed to loving my audience and holding their best interest audience sacred.

I pledge to do my best to place the interests of my tribe above my own.

I vow to continue to grow personally so that I can be the best messenger I know how.

Do I always do these things? Am I even near perfect here?
A big f**ing NO, but by holding my commitment to this marriage sacred, I can see and feel myself getting better everyday.

2. My peers – the people who have also committed to serve my audience

I am committed to seeing the people who are serving the same audience as my allies.

I do my best to strike the word competition and competitor out of my conscious and unconscious thinking.

I practice abundance consciousness knowing that there is enough business for all of us.

3. My support network – the people who have committed to support me in serving my audience

I am committed to cultivating the best team that allows me to exponentially increase my impact.

I am committed to their growth and the full realization of their gifts.

I do my best to get support in areas where I know I can be better.

I vow to surround myself with people who will call me on my shit and will act as great mirrors for me to see who I am being and how I am acting.

My job is to nurture these relationships and bring as much of my loving self to them as I can.

And with all 3 of these marriages, I set my intentions high and the same time try to be willing to look at where I’m messing up.

Which marriages are most sacred to you?
What can you do TODAY to nurture this relationship more?

Join the conversation and leave a comment…

Warmly,
~Bill

Bill’s notes from behind the scenes of a launch

It’s been an incredible last few weeks, the launch of my new and improved Master of Enrollment program has been a huge success. This is by far our biggest launch ever.

And I want to celebrate this with you by sharing a few of the things I have learned from the process.

Hopefully this helps:

(1) How I am being is just as important as what I am doing

I noticed that when I felt energized and I got enough sleep, lots of people were enrolling during my tele-seminars.

My content was consistent, but when I showed up to these calls focused and in touch with the transformation I wanted to create with my content, business owners were signing up in droves.

The flip side though is also true. When I wasn’t taking care of myself and low on energy or food or sleep, my ability to connect with my audience was noticeably hampered, and so was my ability to deliver the valuable content and messages they came for.

The big a-ha for me – there’s a bigger cost to me not taking care of myself than I previously realized.

(2) I can’t please everyone

In many of the teleseminars I held, there was always at least one person who didn’t like me or did not resonate with who I was and what I was saying. And they were vocal about it during call, either in an email or in the message box I can see during a teleseminar.

It allowed me to practice what I preach, that who I am and what I offer is not a good match for everyone.

Here’s an email I received after one of these teleseminars:

“Hello Bill,
I was excited to join your teleseminar. As experts in our industry, we can always learn more.

I work globally as an image, etiquette, communication and leadership coach and I was surprised to see you looking quite poor in your photo and inappropriately dressed for the level of your success.

I signed off your session within ten minutes because I did not see or sense a level of excellence.

Harsh words, but true.
Look the part and use the language of success and your credibility factor will soar.”

I now love getting these sort of email because they allow me to continue to recommit to simply being myself. When I am on a live teleseminar with an audience of hundreds, I’m not thinking about upgrading my image. I want my image to reflect who I am and to allow people who resonate with me to stay in my world and for people who don’t resonate with me to slowly drop away.

Is it always pleasant for me to receive negative feedback? NO, but it is simply part of the territory of allowing myself to be seen and heard by many. It is part of my commitment to make a difference in a big way.

I refuse to protect and shield myself from criticism just to stay safe and secure.

And I’ve noticed that the size of the audience I’m able to reach increases in direct proportion to my ability to let go of fear of rejection and the need to be approved of by everyone. (And so does my sense of personal freedom as a human being.)

(3) My job is do everything possible to help people make decisions quickly

I am seeing how difficult it is for us to make quick AND intuitive decisions. We hear it from our potential clients – I’ve gotta think about it before they hire you.

The reality is “I’ve gotta think about it” often means “I don’t want to think about it now. I am going to avoid making a decision right now.”

I see more and more that my job in consultations and during teleseminars is to inspire people so much that they are ready NOW to make the decision that their higher self is really dying to make, despite the other parts of them that are still resisting.

I want to lead the YES Revolution, because everything good in our lives happened as a result of us saying YES to ourselves, by us making a commitment to a bigger vision and making a leap of faith towards what we want. We need to do this ourselves and we need inspire our clients to do the same.

OK, these are just some of the things I’ve learned through my latest launch of Master of Enrollment. Will be sharing more soon!

Let me know what you thought of this by leaving a comment below.

Warmly,
~Bill

P.S. This was the response I wrote to the email I mentioned above.

“Thank you, xxxx, for your feedback!

Part of what I teach is to be your natural full self. I do not want to upgrade my image… I want to fully be me – my own style, my own vibe.

I am aware that it puts some people off. I understand that it put you off.

If you would have stayed on past 10 minutes… I actually addressed that during the presentation.

I appreciate your response, especially the fact that you wrote it. You being honest in communicating your truth is something I respect a great deal.

Much respect,
~Bill”

Top 100 Books of 2006

Publisher’s Weekly recently released their Top 100 Books of 2006

Here are my two favorites:

Small Is the New Big and 193 Other Riffs, Rants, and Remarkable Business Ideas
Seth Godin (Portfolio)

The age of the corporate giant having a competitive advantage is over. Seth Godin hospices the end of BIG.

——————————-

Omnivore

Omnivore’s Dilemma
Michael Pollan (Penguin)

The path from the farm to your dinner table is not so straightforward. Pollan’s explanation is.

Book Sharing


Kathy Sierra from Creating Passionate Users encouraged her readers to post comments on the book they most want others to read. I am taking the call and sharing my two entries.

Fiction

Bee Season

Bee Season by Myla Goldberg
I want you to read it because it will awaken parts of you that will help to expand the bounds of what’s possible in your life.

Non-Fiction

Biology of Belief

Biology of Belief by Bruce Lipton
I want you to read this book because it will completely change your understanding of life, science and consciousness.

What are yours (one fiction and one non-fiction please)?

The Burning Vacation

Burning Man

I’m off to Burning Man for the next week. I’ll be completely unplugged from this world and in another Universe. I’ll miss posting, but I know I’ll come back completely recharged and ready for anything.

Burning Man is:

  • A temporary society based on a gift economy
  • An experience in creating for the sake of creating
  • An annual experiment in temporary community dedicated to radical self-expression and radical self-reliance.
  • The greatest party on Earth
  • Impossible to comprehend without experiencing it