Business is uncertain. Anyone who begins to think that their success is a certainty is simply fooling him or herself.
We create promises to ourselves that create our motivations to get things done. We consciously or unconsciously say to ourselves, if I start to make calls to my perspective clients, my business will grow and I can be successful. I can increase the certainty for prosperity.
There simply is no certainty. Change your thinking away from wanting security. Begin to be comfortable in the uncertainty. Simply be aware.
Awareness and curiosity are the states that will lead you to business and personal success.
Business is not a mechanical process. It constantly and organically changes. Trends change. Your competition changes. Your relationship to your business changes. Market conditions change. Uncertainty is constant.
Keep your eyes open and practice unbridled awareness. This state of being and not doing will allow you to get as close to your own definition of success as possible at any given moment.
There is no dogma. There is no security. There’s only aware exploration. Not all successful entrepreneurs know this. Most fulfilled and contented ones do.
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