(Thanks to Seth Godin & Strange New Products for this post)
* Simple Problem – Kids don’t like to wash their hands
* Simple Solution – create a soap that’s fun to use
______________ ** Solving two problems at the same time – BONUS **
* Simple Problem – kids often don’t get their hands clean when washing them
* Simple Solution – squirt ink with soap onto their hands and give kids a fun project of getting it off
What simple problem is your business solving and is the solution simple for your customers to understand?
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