It really irritates me when my cell phone provider creates incentives to lure new customers yet does nothing to incentivize me to stay. How much good will could they generate if they lowered prices for me once I’ve been a customer for 5 years or more? How would I feel about my cable provider if they sent me a thank you certificate worth $25 towards paying my bill on my 3rd anniversary?
I know. I know. It doesn’t seem to make much sense for them to spend time, money and effort on me when they know I am probably not going anywhere.
Yet, is simply keeping me as a customer setting the bar just a bit too low? The goal is for me to be a loyal satisfied customer that will be happy with and about their service. Perhaps then I might tell a friend or two.
Treat Every Customer as a New Customer.
“¢ Mail them a personal and genuine thank you card
“¢ Send them a gift certificate they can give a friend or use themselves
“¢ Send them a gift
“¢ Or simply call them to let them know how much you appreciate their loyalty
Wouldn’t that be innovative in an old-school sorta way!?!?
(*** the cost of keeping an old client is less then getting a new one ***)
Speak Your Mind