This is the riskiest post I’ve ever written.
I am about to break my own cardinal rule of never talking about politics or religion in my newsletter. And even though I am not political, I can’t help but talk about politics to illustrate my point.
Here it goes:
In my opinion, one of the main reasons our political system is broken is because its design has been co-opted by politicians who put most of their time, energy and resources into getting re-elected and holding power rather than on serving the people they are meant to serve. Politicians make promises and then make back-room deals, placing their own interests of staying in power (or getting elected in the first place) way above what they are there for in the first place being in service to their tribe, their constituents. Because of this unfortunate evolution, government has become a joke.
Well, marketing has become a joke, too. Just like politicians, seemingly conscious business owners can also fall into the trap of placing much more of their effort on marketing rather than on truly serving their tribe. They care less about helping their clients get results than they do about getting those clients in the first place. They seem to forget that they are making empty promises and ignore the fact that so many of their clients are disappointed.
Just like politicians with government, unconscious marketers are giving marketing a bad name. They make a pact with the devil to do whatever it takes to get someone to do something (vote, buy their product, hire them, etc…) for their own benefit, forgetting their role as a humble servant of their community. And it makes me mad (and it’s not easy to get me mad).
What’s worse, these marketers are leaving a bad taste in our mouths about marketing. It’s giving marketing a bad name and creating so much resistance in all of us to market in the first place. At the same time, we know we need to market in order to create the level of success we so desire.
So how do we get this bad marketing taste out of our mouth and be able to market with no resistance?
This is how I’ve done it.
- I commit to delivering on the promise of my marketing.
- I commit to over delivering with every one of my offering.
- I commit to only enroll people who I know will benefit from my offering.
- I commit to putting the need of my clients over my own.
- I commit to creating a first rate experience for the people I am meant to serve.
And I ask you to do the same.
I can’t change our political system, but I am committed to do everything I can to inspire more heart-based business owners to embrace and fall in love with conscious marketing.
Would you be willing to help?
Let me know here.