Randy, Paula and Simon never grew tired of repeating the advice to “make the song your own” to all the contestants of American Idol. This year’s winner, Taylor Hicks, did just that. He combined a genuinely unique look with the ability to tailor each song to suit him. He was memorable. He was remarkable. He wasn’t the best singer in the competition, but he won over millions of fans worldwide. And he surprised everyone by winning American Idol.
The principles that allowed Taylor to win, apply to making your business a success as well. Make your business your own. Make it unique. Make it remarkable. Allow it to be genuine.
Perhaps we can all win our version of American Idol that way.
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