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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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A Goorin Hat

September 21 by Leave a Comment

There’s nothing like a great hat. I almost never leave home without one. I think it’s a perfect accessory to any outfit. I probably own over a hundred of ’em.

  • Would I not be the perfect customer for a hat manufacturer or a hat shop?
  • Is there a more perfect client than someone who is passionate about what you do?

I stumbled upon a perfect hat shop in the Northbeach district of San Francisco, Goorin Hat Shop. I was in heaven. I tried on everything. Spoke at length to a clerk. I really felt like I was a kid in candy store. I bought 2 hats. This one is my favorite.

Goorin Hat

I have worn it numerous times in the week since I’ve bought it. I got lots of compliments and told at least a dozen people about the hat shop. And I’ll be back to the shop A LOT.

  • What if your entire marketing strategy was geared towards your ideal client?
  • What if you then empowered this client to spread the word?
Filed Under: Marketing

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