WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Love Your Customer

One of the business disconnects I notice in a lot of my clients is that they don’t love their customers. Sometimes, they don’t even like their customers.

Seth Godin’s post reminded of this.

  • What can you do shift your business so that you love your clients more?
  • What can you do to shift yourself so that you love your clients more?

A Goorin Hat

There’s nothing like a great hat. I almost never leave home without one. I think it’s a perfect accessory to any outfit. I probably own over a hundred of ’em.

  • Would I not be the perfect customer for a hat manufacturer or a hat shop?
  • Is there a more perfect client than someone who is passionate about what you do?

I stumbled upon a perfect hat shop in the Northbeach district of San Francisco, Goorin Hat Shop. I was in heaven. I tried on everything. Spoke at length to a clerk. I really felt like I was a kid in candy store. I bought 2 hats. This one is my favorite.

Goorin Hat

I have worn it numerous times in the week since I’ve bought it. I got lots of compliments and told at least a dozen people about the hat shop. And I’ll be back to the shop A LOT.

  • What if your entire marketing strategy was geared towards your ideal client?
  • What if you then empowered this client to spread the word?

Business Catalyst

In order for our business to significantly grow, the business needs to change. What is the launching pad for this change?

When we change how we look at our business, our business changes.

  • How can the act of looking at your business be a catalyst for growth?

The Burning Vacation

Burning Man

I’m off to Burning Man for the next week. I’ll be completely unplugged from this world and in another Universe. I’ll miss posting, but I know I’ll come back completely recharged and ready for anything.

Burning Man is:

  • A temporary society based on a gift economy
  • An experience in creating for the sake of creating
  • An annual experiment in temporary community dedicated to radical self-expression and radical self-reliance.
  • The greatest party on Earth
  • Impossible to comprehend without experiencing it

The Three-Year-Old CEO

3 Year Old

Lis Strauss reminds us of the importance of creativity and curiosity in our business. We can get closer to our essential zone of genius by being more like a three-year-old.

Three-Year-Olds:
** Test drive everything to get information.
** Ask “Why?” and don’t stop until the answer satisfies them.
** Know and use many more options than most adults do.
** They’ll try anything once, because they don’t know the rules.

Find your Zone of Genius by being a Three-Year-Old CEO:

  • Try everything – learn from experiencing it
  • Always ask yourself and your team “WHY?”
  • Know what you want and simply try all the options to see if you can get there
  • Forget the rules

There is NO Competition

We have no competitors. It’s not about measuring our self or our business against anyone else. It is about continuing to refine what’s unique about what we do. It’s about zeroing in on your essential zone of genius.

Shift into the mode of creating peak performances for yourself, your team and your business away from the mode of comparing yourself to others.

When your business starts to become more about you and less about your competition, you will cease to have any competitors.