WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

The Biggest Challenge

What is the biggest challenge you have in building your business? I emailed all of the subscribers of my Coach Talk newsletter to ask them this question. Below are some of the answers:

  • Making decisions, picking from choices at hand
  • Knowing what I want and then going for it (trusting my intuition more)
  • How to stay committed to the things I really want to do
  • Channeling the energy into one or two things and sticking to it
  • The best way to market and/or sell my products
  • Having confidence to take massive actions
  • Producing product fast enough and getting the word out to qualified buyers
  • How to transition from a secure job to having prosperity in my own business
  • Staying focused on business building while balancing other desires
  • How to set up a structure for yourself when you are your own boss
  • Difficulty in talking and promoting myself
  • Patience in waiting for marketing to bring in more clients
  • Break through my own inner battle to START something new
  • Aligning myself with what I really want for my business
  • Figuring out why my marketing is not as effective as I would like it to be
  • Committing enough time to business development

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What are the patterns we see here?

Add some more comments about your biggest challenges…

The Edge of Bankruptcy

One night I went to bed a genius and woke up the town idiot. –Michael Volkema, the chairman of Herman Miller

One day you will find your business shrinking or on the edge of bankruptcy. This won’t happen to me. Yes, that’s what I am subconsciously thinking as I write this. I know too much. I have too much experience for this to happen. I’ve been through downturns before and know what to look for.

I’ve created an illusion for myself that my business will continue to grow and the marketplace will always have a need for my services and products. It’s simply an illusion.

The best way to minimize (not eliminate) the chances of the downturn for your business:

  • Don’t take for granted the times the business is going well
  • Continue to spend time & money in R&D of new products, trends & services
  • Be a flexible leader that listens to members of your team, your clients and your industry
  • Adopt successful principles from outside of your industry and comfort zone
  • Position your business to follow the natural flow of trends better yet position yourself to start trends (naturally)
  • Take risks and choose the courageous path
  • Remember that you get the highest rewards when you invent something new rather then make something old a little better
  • Evolve yourself and the business will follow your evolution
  • Share one of your own rules in the comment field


Mastermind Group Power

Last night I experienced the power of collaboration. Kris and I created a mastermind group and had our first meeting. We were inspired by the Power of Collaboration conference to use the mastermind concept first introduced by Napoleon Hill in the early 1900’s.

We brought together seven amazing people, who we trust, admire and respect. In the spirit of cooperative harmony, we made the commitment to share, give and receive. We will be each other’s personal board of directors. We will mastermind concepts, goals, intentions and actions. We will take turns collaborating for and with each other.

This our initial structure:

  • Create an intention for the meeting
  • Speak about what we feel gratitude towards
  • Figure out how much time each person will take to speak
  • Each Individual speaks and the group listens and brainstorms solutions
  • Conclusions, appreciations, etc…

Other Commitments

  • To make the process a holistic full-body experience
  • To use the yes and rule
  • To inspire each other to stretch and to expand what’s possible

The energy in the room was electrifying. I felt like anything is possible; and it is!

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What would you having your own personal board of directors mean for your business and your life?

How else can you experiment with the power of collaboration?

Walking in the Opposite Direction

I went to an entrepreneur meeting tonight at a hotel in downtown San Francisco at a location very familiar to me. As I left the place and started walking towards my car, I literally felt like I had never been there before. How can that be? I have driven by this place thousands of times. Then it hits me. The street is one way and I am walking in the opposite direction of traffic. I had a completely different perspective of the same street and situation.

Our perspective really affects the decisions we make in our business. Yet it’s important to know that it is only one perspective. I was reminded of that today.

  • Are you driving on your business path as if it was a one-way street, never experiencing what it’s like to navigate in the opposite direction?
  • What can you do expand your perspective of your marketing, your product or services?

Entrepreneurs Change The World

As entrepreneurs we have a vision of that something that we want to create.  We see something that can be done better or easier then it has ever been done before.  We want to solve problems that people have.

We then work tirelessly to bring our vision to reality.  In order to continue to have the energy to create something that didn’t exist before, we are inspired by the belief that we are somehow changing the world.  We are inspired by the desire to make a difference.

It’s amazing for me to be in touch with this notion.  How about you?

Change the Rules of the Game

What’s the most important criteria to creating long lasting success in business? Don’t you love it when the answer is right in the question? Yes, it’s lasting a long time. Staying in the game is vital to your success in the game. Simple? But… what if…

No, it doesn’t mean that we have to stick it out at our own expense. It’s important to create a system of consistent course corrections. Just remember, if you allow yourself to change the rules of the game, you can stay in it longer. (Steroids are not allowed)

Now let’s play a quiz show game: What do these have in common?

The Rolling Stones
The Eagles
Elton John
U2
Paul McCartney

Check out the answer here.