The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

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Walking in the Opposite Direction

I went to an entrepreneur meeting tonight at a hotel in downtown San Francisco at a location very familiar to me. As I left the place and started walking towards my car, I literally felt like I had never been there before. How can that be? I have driven by this place thousands of times. Then it hits me. The street is one way and I am walking in the opposite direction of traffic. I had a completely different perspective of the same street and situation.

Our perspective really affects the decisions we make in our business. Yet it’s important to know that it is only one perspective. I was reminded of that today.

  • Are you driving on your business path as if it was a one-way street, never experiencing what it’s like to navigate in the opposite direction?
  • What can you do expand your perspective of your marketing, your product or services?


  1. Om Namah Shivaya

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