WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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We will be performing a system maintenance and database upgrade on Saturday, May 28th 12 midnight to 4am PST.

Competitors Unite

Seth Godin blogs about the positive power of competition.

As far as I can see it, the two most important benefits to competition are:

** Competition motivates our businesses to innovate
** Competitive forces simultaneously compete and conspire to create a movement that eventually drive more people to each competitor

Ex. Organic food movement, yoga movement, photo’s on-line movement, social networking movement

In China, I noticed whole city blocks devoted to a particular retail specialty. There was a bridal store street, a shoe street, a furniture street, etc… and they were all thriving.

Leading Against The Grain

Only a tiny percentage of the population are the real leaders in their fields. They propel their cause by the sheer passion and force of their determination. These people are true pioneers. They make it possible for the rest of us to reap the tremendous benefits of their work. They have integrity, courage and willingness to go against the grain in the face of tremendous cost. And that’s very important — Cornell West

These pioneers don’t often create success for themselves in the business world. They create progress and make the world a better place as a result of them having lived.

I want to encourage all of us to recognize them and support them. Who is a true leader in your sphere?

Sandrine Hahn is one such pioneer.

*** Just being around these pioneers allows us to create innovation in our lives and businesses.

A Little Splash of Color

A Creative Splash of Green brightened up my Friday.

With Taxation Like This Who Needs Representation?

This tidbit from Malcolm Gladwell, goes into the things that make you go hmmm” category.

In 1949, the highest paid CEO in America was Charlie Wilson of General Motors.  He earned earned $586,100 in salary, bonuses and stock. He paid. (insert drum-roll) $430,350 in taxes.  73%.  73%.  I can’t help but say it again – 73%!

Habits make or break your business

When I ran a music distribution company, it became clear to me that creating a habit for all my clients of buying from us on a weekly basis was vital to my company’s success. Making or receiving calls to and from my best sales people became routine and blended into the conscious and unconscious schedule of our customers.

Today’s post from Seth Godin reminded me of that.

If you want to grow, you’re either going to have to get more people to adopt your habit, (which might require breaking a different habit) or somehow increase habitual behavior among your happy customers.

* Increase the frequency of your newsletter from a monthly to a weekly habit
* Post to your blog daily and your readers will rely on you
* Find products (especially ones that are not one time purchases) in your store that loyal early adaptors will seek out thus creating a habit of coming into your establishment
* Create a schedule for your clients and your services (ex. They come see you 1st and 3rd Friday of every month) and make it easy for them to put it into their calendars)
* What else?

Advice from American Idol

Randy, Paula and Simon never grew tired of repeating the advice to “make the song your own” to all the contestants of American Idol. This year’s winner, Taylor Hicks, did just that. He combined a genuinely unique look with the ability to tailor each song to suit him. He was memorable. He was remarkable. He wasn’t the best singer in the competition, but he won over millions of fans worldwide. And he surprised everyone by winning American Idol.

The principles that allowed Taylor to win, apply to making your business a success as well. Make your business your own. Make it unique. Make it remarkable. Allow it to be genuine.

Perhaps we can all win our version of American Idol that way.