The Art & Science Of Conscious Success
The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.
We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!
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Successful politicians are great marketers. They tell stories. They don’t try to convince us that something we don’t believe is true. They simply reinforce the beliefs that we already have.
As entrepreneurs, we can learn something from politicians.
What’s your story?
There’s nothing like a great hat. I almost never leave home without one. I think it’s a perfect accessory to any outfit. I probably own over a hundred of ’em.
I stumbled upon a perfect hat shop in the Northbeach district of San Francisco, Goorin Hat Shop. I was in heaven. I tried on everything. Spoke at length to a clerk. I really felt like I was a kid in candy store. I bought 2 hats. This one is my favorite.
I have worn it numerous times in the week since I’ve bought it. I got lots of compliments and told at least a dozen people about the hat shop. And I’ll be back to the shop A LOT.
We have no competitors. It’s not about measuring our self or our business against anyone else. It is about continuing to refine what’s unique about what we do. It’s about zeroing in on your essential zone of genius.
Shift into the mode of creating peak performances for yourself, your team and your business away from the mode of comparing yourself to others.
When your business starts to become more about you and less about your competition, you will cease to have any competitors.
It really irritates me when my cell phone provider creates incentives to lure new customers yet does nothing to incentivize me to stay. How much good will could they generate if they lowered prices for me once I’ve been a customer for 5 years or more? How would I feel about my cable provider if they sent me a thank you certificate worth $25 towards paying my bill on my 3rd anniversary?
I know. I know. It doesn’t seem to make much sense for them to spend time, money and effort on me when they know I am probably not going anywhere.
Yet, is simply keeping me as a customer setting the bar just a bit too low? The goal is for me to be a loyal satisfied customer that will be happy with and about their service. Perhaps then I might tell a friend or two.
Treat Every Customer as a New Customer.
“¢ Mail them a personal and genuine thank you card
“¢ Send them a gift certificate they can give a friend or use themselves
“¢ Send them a gift
“¢ Or simply call them to let them know how much you appreciate their loyalty
Wouldn’t that be innovative in an old-school sorta way!?!?
(*** the cost of keeping an old client is less then getting a new one ***)
Creative, Fascinating and truly Remarkable.
Wouldn’t we love to have our customers talking about our products and services in this way?
Check out this truly creative, fascinating and remarkable video. It has been viewed over 6 million times without YouTube or Google video.
(Thanks to Seth Godin & Strange New Products for this post)
* Simple Problem – Kids don’t like to wash their hands
* Simple Solution – create a soap that’s fun to use
______________ ** Solving two problems at the same time – BONUS **
* Simple Problem – kids often don’t get their hands clean when washing them
* Simple Solution – squirt ink with soap onto their hands and give kids a fun project of getting it off
