The best way to market your services is to first understand what exactly you are marketing.
Robert Middleton suggests to combat flabby marketing by writing. Answering the questions below will get you a better understanding of your own services or products:
– What exactly is your service and why should I be interested?
– Is this service for me? Will it work for me and/or my business?
– What kind of results can I expect with this service?
– Who else has used this service and what were their results?
– How exactly do your services work? What’s the process and structure?
– Are you credible? Do you have the experience to help me?
– What do I have to do next to get and use your services?
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