In my last post, I told you about the pizza party where I
met Jesse Koren and the big a-ha. This chance meeting
triggered me to ask myself, “Why is it that I am not doing
teleseminars, again?”
So I started doing them and over time, I realized there
really is a “success formula” for hosting teleseminars and
being able to get a surge of new clients much quicker than I
thought possible.
I’ll reveal that formula below, but first, a little
background.
Before doing teleseminars, I was working exclusively with
1-on-1 clients and on top of that getting those clients was
a huge chore.
I would sometimes go months without any new clients. I was
single at the time with no one depending on me and even then
this lack of consistent income was causing me major stress
and sleepless nights.
If I was in the same situation today with a wife, a mortgage
and consistent expenses, I would be under a lot of pressure
to produce in the my business.
So I am truly grateful to not have to worry about getting
clients or where my monthly income is going to come from. I
can go out and attract new clients anytime.
Business owners ask me all the time, how in the world did
you do that?
You’re probably expecting a complex answer, but the truth
is, I use a very simple method over and over again… I lead
teleseminars and webinars.
The best thing about hosting teleseminars using a simple
telephone from the privacy of my home is that I can attract
multiple clients all at the same time. It beats the spray
and pray approach of inconsistently getting one client at a
time.
And when you’re just starting out, the teleseminar is
definitely one of the first tools you should master.
Here are a few of the reasons why:
1. Low cost and low risk – It’s easy to do as a home based
business. It takes very little investment to get started.
You just need to have a phone, a computer, and internet
access. And you can do teleseminars from home, that’s how I
started.
2. You can build your list quickly. Before you do your
teleseminar, you want to invite people to attend a preview
call. The preview call is a complimentary call that you
promote widely, and you give a lot of value to your audience
through the information or training you provide.
To attend the call, your attendees have to opt-in to your
mailing list. Since they have nothing to lose, hundreds or
thousands will sign up. Some will go on to invest in your
program and services, others will not, but all of them will
be on your list for future offerings from you.
3. You can repeat your success!
You don’t have to create a ton of teleseminars to reach a
lot of people.
Just start by creating one good teleseminar, and offer it
again and again to new audiences. This makes life easy for
you.
Then you have regular cash flow coming into your business
that you can count on. And this simple and
not-so-time-consuming way to market your business allows for
more time for family, for yourself and other important
things in your life.
As promised, I want to share with you the success formula
I’ve been using for attracting multiple clients at the same
time.
1. Create a Teleseminar topic that is highly attractive to
my audience.
How do I do this?
I simply ask 5-10 people in my audience this question:
“What’s your biggest challenge in your business?” (You can
replace “business” with health, or relationships, or
whatever your field is.)
You can do this as a survey, or through one-on-one
interviews. When you hear a number of people telling you
they have the same urgent challenge or problem, that gives
you a great topic for your teleseminar.
2. Give a free teleseminar preview call and invite people to
the call from your contact list (as small as it may be), the
contact lists of other people you will joint venture with,
and strategically through social media. The call is free and
will be packed with value, so people will sign up in droves.
Getting people to attend your teleseminars is much simpler
than most people believer before they try it.
3. Make an irresistible offer. An offer that works really
well is your free consultation, so that your audience has
the opportunity to get individual attention from you.
Another offer that works very well is a teleseminar course,
where you take people through several teleseminars of your
best material that you will create.
It’s that easy!
In the last year, this simple formula has helped me get 751
new clients. And I am not doing anything special. My
clients have often duplicated my success and are generating
lots of revenue with teleseminars, too.
For example, one of my clients, Fawn, earned $13,000 on her
very first teleseminar with less than 50 people registered.
I’d love to hear your thoughts on teleseminars (you leading
them or you attending them). Leave your comments here.
Warmly,
Bill
P.S. I know some people have a fear around being seen, I’m
going to share something that will change your world around
this in the next email. Keep an eye out for it!
Hi Bill. Thanks for more premium value in what you offer. 🙂 Do you recommend doing a live Q&A at the end of a live “preview” webinar?
I love this approach. It is what I do with a church prayer group. Once a week, I have a conference call of prayer. Amazing, and each week, new people attend. Wow! This with a good, event announcement, will surely fly. Thanks Bill.
Bill,Thank you and please keep sending those follow up emails. Great information! I’m often told I give away the farm… If my free teleseminar is on the 5 steps for career/Life success…what would be a good offer and how do you market,sites that list teleseminar aren’t as plentiful now. Thanks
LOL, Bill! I just commented on your PIZZA post about not being sure which offer format to focus on first and here you suggest teleseminars (and webinars). Thanks so much for your post, it’s really encouraging!
QUESTION 1: For webinars, do you also like to use http://www.maestroconference.com or prefer something like Google Hangout, GoToMeeting, or something else?
QUESTION 2: For teleseminar packages, what do you find to be the sweet spot in number of session over what period of time, and for what price?
1. I love Maestro and I also use Instant Teleseminar. They both have their distinct advantages.
2. 5-7 is the sweet spot
Hi Bill!
Thanks for the kick up the butt that you have given me…
I understand the value of teleseminars in the coaching industry but I am wondering if you can confirm with me if I am on the right path.
I have an IPL hair removal salon and my question is , what would you hold a webinar about?
The benefits of having IPL ?
Most people know the benefits but convincing them that the cost is worth it is proving to be very challenging to say the least!
Hi Bill,
I’m definitely going to do teleseminars! I just did a 7 Visibility Challenge where for 7 days you submit a video on a particular topic to the FB group to get feedback. This is to help you get comfortable on camera so that you can do Google Hangouts to get yourself seen out there. It felt very intimidating at first, but I learned so much about myself and about doing videos. By the end of the Challenge, I was given so much beautiful feedback and I felt so much more comfortable. I’m still continuing to practice and feel better and better about it. So in addition to teleseminars, I’m also going to do Hangouts.
Teleseminars sound so much easier though, since no one can see you. I think that’s a great way to start out.
Nina
Hi Bill! Thank you for this information and inspiring me to consider something else to expand my business! Would you say a teleseminar is more didactic in its approach versus say group coaching which I imagine to be more interactive and solution focused for the clients? Thank you.
Thanks, Parijat. They are both solution-based. In fact, everything in your business ought to be solution-based.
Thanks so much for your helpful and informative information, you make it sound alot simpler than my mind was leading me to believe…..:) I’ve thought about doing teleseminars now I just need to take action and get on with the doing. Thanks Bill
Do you have an example of a preview call?
Do you mean the short 2 minute intro that specifically invites me to the call?
Nathalie, a preview call is a free teleseminar that’s usually 60-75 minutes in length that not only creates a lot of value for your potential clients, but also serves as a preview for your next offering. It’s an awesome tool.
Bill, your formula sounds simple. I will give it a go.
Thanks,
Gary
Thanks for sharing that information. I had no idea it was that simple!
Bill,
This was very timely. I have been thinking a lot about doing a teleseminar. Thanks so much for sharing this information.
Best,
Angela
How can I create a teleseminar as a Pilates/yoga/wellness coach?
Could virtual classes be a part of what I offer?
Also, I want to create a yoga TV show for kids. Could I use teleseminars to introduce parents to it?
Hi Bill, I looked at your Site because you invited me to your open house. I live in Santa Cruz, but wanted to see what you were all about. Thanks for the wonderful information on teleseminars. I want to promote you on my Facebook Biz Page. I will use something from you Site. Is that ok? I am just getting this page up and have not really gone public:) I am promoting other coaches I respect. Thank you for being you. Sharon
Bill, I would like to thank you for the generously shared information. I really enjoy reading your newsletter. Like your style. Thanks for the inspiration.
Hi Bill,
Do you have suggestions for getting the word out initially to draw people to the teleseminar if one’s list is quite small? Getting hundreds or thousands to opt in as they register would be awesome. How do I reach them without a large list?
Thanks so much for the information and support,
Maggie
When doing a preview call, do you have a script written out, or do you just talk, knowing where you want to go with them? Same with the tele seminar – how much word for word scripting do you do?
Thanks Bill!
I have been looking for a physical location for an ongoing metaphysical class that I want to teach. This might solve my problem.
I’ve been on more webinars than I can count and have been studying how to do them. What I don’t like about Go To Webinar is that there always seems to be technical problems of some kind. I have a different idea than webinars and teleseminars to deliver the launch of my membership site and new video course and I think that’s going to work really well. Other than that I would tend to lean towards teleseminars. As an award winning videographer I have no problem being seen on camera:) I do video tips all the time on my site and my courses have me on video as well.
Thanks for bringing up this subject, specifically the technical stuff. I have been toying with the idea of ‘video seminar’ or is there such a term. I figured out telephone and internet are not very reliable where I come from. Does it have to be interactive or I can still respond to questions using another media like newsletter etc?
Right on Bill. I’ve been neglecting mine built on my hearts work. Thanks for the reminder of how to be real and ear in writing.
Your story and example case study is definitely convincing me to give it a try. But I have 1 question, “How do you set up the teleseminar? Like what service do you use to connect to the audience? I listen to teleseminars often and some give great content, but no1 talks about the technical things you need to set it up.
Thanks.
The technical set up is pretty easy. Most of the services I have used have pretty good customer service departments that will help if needed. Which service you use depends on what your needs are. My favorite is http://www.maestroconference.com.
Bill, thanks for demystifying teleseminars. This is very good information!…And now to act on it!
May the teleseminar force be with you:)