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How I Got Over My Fear Of Pricing | Ep. 143

A confession…

I used to keep myself safe and comfortable by keeping my prices low.

I was so afraid of hearing “NO” from potential clients that I priced my services really low so that getting a client never made any difference to my finances.

But guess what…

“YES” still never arrived until I tried something completely different.

Here’s what I do today instead…

Now I get tons of YES’s from the right people instead of NO’s from the wrong ones.

(Hint: I am no longer afraid to stand up for the value my services provide!)

I recorded my story of how I want from fear-driven pricing to value-driven mission in this video.

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I want to show you how to package your services so they are IRRESISTIBLE to the ideal clients you’re meant to serve.
In my upcoming FREE 12 Day Online Training Program, you will discover exactly how to create deeply transformational, truly irresistible, high-end client packages that allow you to:

* Charge more. Quadruple your prices and watch more committed clients line up for your services.
* Work less. High-end clients will come to YOU instead of having to go look for them.
* Earn a lot more money ($50k to $150k in the next year!)

Click here to enroll in this FREE training


  1. True. People pay for outcome. Thank you.

  2. This is fantastic content, pure juice. Thank you, Bill. Sometimes, we as coaches and consultants undervalue our real value. When we begin to realize that people pay for value and outcome, we will be able to charge way more than we do.

    People will be happy to pay us if we can help them fix the problem they have. Yes, not everyone will say ‘YES’ and that is how it should be. If you cure a pain or help someone get pleasure faster and better than they can do it themselves, then charge more.

    I think this post i wrote sometimes ago might also help, http://clientsattraction.com/attract-clients/

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