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The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Is Being The Best Overrated? | Ep. 20

Imagine, the number one hotdog-eating champion in the world can down 25 hotdogs in two minutes, including the bun. And when he was asked what his next goal was, his answer shocked reporters into open-mouthed silence.

You see, he didn’t want to eat 26 hotdogs. He wasn’t interested in simply getting better incrementally. He wanted to eat 50 hotdogs so that beyond any reasonable doubt, he would be the very best at this one thing.

In order to make such a huge leap, he needed to reimagine the entire process of eating hot dogs altogether.  Do you think he was able to double his record?  Listen to get the answer (I know you’re curious).

What does this have to do with you and your business?

When you know what you want to be the best in, the skies open up and money starts flying through your open window.

Well, no, it’s not as dramatic as that, but yes, you do significantly improve your chances for success.

Check out this episode to get a glimpse of how you can be the best in the world at the one thing only you know how to do.

Hint: It may not be what you think. Listen to this episode to find out.

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Here’s What to Expect in This Episode

  • What can a hotdog-eating champion teach us about setting goals?
  • Does everyone have something unique to offer the world?
  • What can you do better than anyone else? And how can you use that brilliance to create success?
  • What is your Blue Ocean Strategy ?
  • Find out what one Bill’s favorite book about learning
  • How can re-examine what you do and make your business more valuable in the process?
  • What do you have in common with snowflakes?
  • How does unconscious competence tie into your perception of yourself?
  • What three things made me a success?

Selected Links from the Episode

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