Recently, Planet Money took their podcast to the gym. They asked a member there (a big beefy fitness type) how often he worked out.
“I’m here at least five times a week,” he told them. He gave the Planet Money people his membership card to prove it. And the results were surprising.
They discovered that he was actually only at the gym two times a week on average. That’s less than half of the time he thought he was spending sweating to the oldies. Numbers, as they say, don’t lie.
You might be doing the same thing with your “business work-outs.” Find out how you might be deceiving yourself and what you can do to stop it.
This is not an episode you want to miss.
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Here’s What to Expect in This Episode
- How to identify the real income-generating activities
- What is the biggest self-deception most business owners suffer from?
- What can you do to correct it?
- Why branding isn’t as important as you think?
Selected Links from the Episode
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I been a long time listener and found out about you from the Do Over podcast. I really enjoyed listening to this episode. How you gave the different points on how a Blog post can and can’t be a client generating activities. However, I do have to disagree on some point about branding, but not all.
Branding is accumulation of experiences and it start from day one.
Branding is your reputation.
So, if you don’t know how to clearly say what you do? You leave confused corpses everywhere.
To say it’s a waste of time until you get…
Is actually bad advice.
I use personal branding (from ground ZERO) to bypass other candidate, to land clients and more in France.
In Branding there are steps, lots of steps (I would say 6 steps).
Building a website, logo etc.. are NOT in the first steps.
These are marketing tactics, tools.
Branding is about creating growth and cohesion from clarity of business personality, behaviour, business visioning, then to get to your communication plan.
The communication plan is where you start to work on your marketing tools (i.e., websites, logo, b-cards etc..)
So, yes to start first on a website and logo is a bad idea (this would be step 6).
In all it was a great podcast!
Thx
Rachael
Thank you, Rachael. I appreciate you being a loyal listener. And I totally agree with you on branding. Yet, most people think branding is more narrow – it’s the look and the messaging. Personally, your brand is the cumulative experience your clients, your tribe and the marketplace has with you, your offerings and your communication. Love your comment!