WELCOME TO THE BIG SHIFT PODCAST!

The Big Shift is a podcast, a community, and a movement. It is our aim to help those who want to make a difference, have success in carrying out their mission. The goal of our podcast is to inspire heart-centered entrepreneurs to create their dream business, do what they love, and make the world a better place in the process.

We will help you get there by sharing with you the best marketing, sales/enrollment and mindset practices known to humankind today… All of these practices are tested and come from the people who are the very best at utilizing and teaching them. These will be some of the most extraordinary people on this planet. Get ready for your Big Shift!


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Love Your Customer

One of the business disconnects I notice in a lot of my clients is that they don't love their customers. Sometimes, they don't even like their customers. Seth Godin's post reminded of this. What can you do shift your business so that you love … Read More

A Goorin Hat

There's nothing like a great hat. I almost never leave home without one. I think it's a perfect accessory to any outfit. I probably own over a hundred of 'em. Would I not be the perfect customer for a hat manufacturer or a hat shop? Is there a … Read More

Business Catalyst

In order for our business to significantly grow, the business needs to change. What is the launching pad for this change? When we change how we look at our business, our business changes. How can the act of looking at your business be a catalyst … Read More

The Burning Vacation

I'm off to Burning Man for the next week. I'll be completely unplugged from this world and in another Universe. I'll miss posting, but I know I'll come back completely recharged and ready for anything. Burning Man is: A temporary society based … Read More

The Three-Year-Old CEO

Lis Strauss reminds us of the importance of creativity and curiosity in our business. We can get closer to our essential zone of genius by being more like a three-year-old. Three-Year-Olds: ** Test drive everything to get information. ** Ask "Why?" … Read More

There is NO Competition

We have no competitors. It's not about measuring our self or our business against anyone else. It is about continuing to refine what's unique about what we do. It's about zeroing in on your essential zone of genius. Shift into the mode of creating … Read More