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5 Critical Mistakes That May Be Stopping You From Growing Your List

Are you focusing on list building in your business? (By list building, I mean creating an email list of people in your niche who are interested in the type of work you do.)

If not, then you’re missing out the most powerful marketing strategy I know for attracting potential clients… and you may be limiting your business and probably not making the kind of impact on the world you want to be making.

In fact, I would maintain that there is NOTHING more important to your long term business success than building a list, being of service to them, and enrolling them as long-term, happy clients when the timing is right for them.

Are you ready for a major mindset shift or breakthrough related to your list building?

I think it’s important to look at what’s getting in the way of your list building efforts.
So I’m going to share some of my thoughts right here in this email on how to overcome your biggest obstacles to list building.

5 Critical Mistakes That May Be Stopping You From Growing Your List

MISTAKE #1: You’re misunderstanding the purpose of your website

Most people spend a huge amount time working on the wrong part of their website. I hear people spending hours working on the “About Us” page, etc.

Here’s the thing: most people who visit your website aren’t going to make a purchase during their first visit.

In fact, did you know that 99% of the people who visit your website never come back again?
I want you to take away with you this critical concept: the number one goal of your website is to add people to your list.

Here’s why: if someone visits your site this week, but they are not yet ready to hire you that day, chances are you’ll never see them again.

Would you like to stay connected with the people who visit your website and build a long-term relationship with them?

If so, when you add web visitors to your list, you can offer your services and share your free resources with them – over and over again.

MISTAKE #2: You don’t have an “irresistible” free gift on your website

Just offering your newsletter on your website is not irresistible. Very few people who visit your website are there to get a newsletter.

What people visiting your website want is an immediately solution to their problem.

So when you offer them a free gift on your website (like a valuable ebook), that helps them solve an urgent problem, you’ll have a much better chance of receiving their name and email address. And your newsletter is a valuable bonus that complements the free gift.

Just make sure you include at least 3 “irresistibility factors” to make your free gift irresistible!

MISTAKE #3: You’re not collaborating with strategic alliance partners

I’ve used diverse strategies over the years to build my list, and I’ve found that working with partners can be one of the best methods.

The key is to find partners who reach the same audience that you want to reach, and approach them about creating a mutually beneficial collaboration, one where you can each promote each other to your respective lists.

When you’re starting out, and you don’t have a big list yourself, your partners will naturally be people with smaller lists. This is a great way to start. And when your list starts to take off, partners with larger lists will be a natural next step.

MISTAKE #4: You’re using Social Media the wrong way

Social Media is so new (and constantly changing) that most business owners aren’t sure how to use Facebook, Twitter, and YouTube in a way that grows your business.

Does it feel like Social Media is a bright shiny object that sucks up a lot of your time?

Let me tell you one of my secrets.

The #1 way to use Social Media most effectively is to bring people from your target audience over to your newsletter list.

MISTAKE #5: Not incorporating List Building into *everything* you do in your business

One of my business mantras is “always be list building”.

Are you building your list every time you’re networking? When you’re giving a speaking engagement or teleseminar? When you hand someone your business card or send out an email?

If not, you’re missing out on numerous opportunities to build your list.
By maximizing your existing opportunities, you could easily add 1,000 people or more to your list each year.

I cannot stress enough how important list building is and how much potential it has to grow your business. Whenever you would like a new client – you can offer an initial consultation or program to your list – it’s that simple.

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