Do you think you need a totally original idea in order to start a stellar business? If you do, you might be making a big mistake.
Does this sound familiar…
You have an idea for a business that totally lights you up.
Then you discover it’s been done before—many times.
You feel incredibly disappointed, and you drop the whole thing.
But what if I told you that was actually your cue to jump for joy and go for it?
The wise words of Roger Ebert and Mr. Rogers will back me up on this.
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Here’s What to Expect in This Episode
- Why is it a great thing if someone else had your “big idea” before you?
- What is “proof of concept”?
- How did film critic Roger Ebert provide the key to what makes you stand out in business?
- What really distinguishes you in the marketplace?
- How do four simple factors determine your brand identity and your pricing?
- What ultimately decides your niche and your tribe?
- What awesome entrepreneurial advice did Mr. Rogers give in every episode?
Selected Links from the Episode
This episode is brought to you by Master of Enrollment. Get a free copy of my book – YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here
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